Running an online business isn’t just about making sales—it’s about understanding them. Without tracking your performance, you’re essentially flying blind. The good news? WordPress offers powerful plugins for sales tracking that can deliver real-time insights, uncover revenue trends, and optimize your growth strategies.
Whether you manage a WooCommerce store, sell digital downloads, or offer online services, tracking sales data helps you make informed decisions and scale with confidence. In today’s competitive landscape, these tools are more than nice-to-haves—they’re essential. This comprehensive guide explores the ten best WordPress plugins for sales tracking in 2025. Each one brings a unique feature set to help you measure what matters and grow smarter.
Why use a Sales Tracking Plugin in WordPress?
Sales tracking plugins do more than count transactions. They reveal what’s selling, who’s buying, and how your customers are behaving at every stage of the funnel.
By integrating directly with your WordPress dashboard, these plugins simplify complex data and turn it into actionable insights. From conversion rates to abandoned cart recovery and customer lifetime value, you get everything you need to make data-driven decisions—without leaving your website.
List of Top 10 Best WordPress Plugins for Sales Tracking
1) WooCommerce Google Analytics Integration
If you’re running a WooCommerce store, integrating it with Google Analytics is a smart move—and this plugin makes it seamless. It unlocks enhanced eCommerce tracking, providing insights into product performance, checkout behavior, and customer journeys.
With this plugin, you’ll be able to analyze funnel steps, track transaction values, and identify where users drop off. It’s an ideal solution for users who want to marry the power of Google’s data engine with WooCommerce’s flexibility. The setup is straightforward, and the insights are deep—making it a perfect starting point for serious sales tracking.
2) Metorik
Metorik has quickly become a favorite among WooCommerce store owners thanks to its visually rich dashboards and powerful reporting features. It delivers real-time data on sales, revenue trends, refund rates, and customer segmentation.
What sets Metorik apart is its advanced filtering system, allowing users to drill down into specific customer behaviors, timeframes, and product categories. You also get features like automated emails, cart abandonment reports, and team collaboration tools. It’s more than a plugin—it’s a comprehensive reporting and engagement suite tailored for WooCommerce growth.
3) Easy Digital Downloads – Reports Extension
For digital product sellers using Easy Digital Downloads (EDD), this reports extension provides clear, detailed insights into your online sales. It shows revenue over time, top-performing products, and customer behavior trends—all through an intuitive interface.
You can easily compare performance across different periods, monitor refund activity, and assess customer value. Designed specifically for digital creators, it offers focused, relevant data without the clutter of physical inventory tools. For those monetizing software, music, or educational content, this plugin is a must-have.
4) Monster Insights
Often associated with traffic analytics, MonsterInsights also excels in eCommerce tracking. Its eCommerce addon works flawlessly with both WooCommerce and Easy Digital Downloads, bringing crucial sales metrics directly to your WordPress dashboard.
It shows your most popular products, average order values, conversion rates, and customer behavior—all in a beginner-friendly format. No coding is required, and setup takes just a few minutes. MonsterInsights bridges the gap between marketing and sales, giving you a holistic view of your site’s performance.
5) Sales Report for WooCommerce
This plugin offers one of the most detailed and flexible reporting systems available for WooCommerce users. It allows you to generate sales reports based on categories, products, customers, or coupon codes. Its standout feature is automated reporting via email. You can schedule daily, weekly, or monthly updates to stay informed without logging in. This is ideal for store owners managing multiple sales channels or team members who need regular updates.
6) WP ERP
If you’re looking to manage both customer relationships and sales performance, WP ERP offers an excellent all-in-one solution. Its sales tracking module helps you monitor leads, sales pipelines, and deal closures—right from the WordPress backend.
What makes it powerful is the CRM integration. You can view each customer’s full history, track their purchase patterns, and follow up with them effectively. It’s particularly useful for service-based businesses and teams handling multiple clients.
For those wanting more than just numbers, WP ERP brings context to your sales data.
7) CartFlows
CartFlows is widely known for building high-converting sales funnels in WordPress, but its analytics capabilities are equally impressive. It tracks each step in your funnel—from the landing page to the final purchase—and provides detailed data on conversions, revenue, and drop-off points.
This plugin is ideal for users running ads or product launches who want to test funnel performance and optimize their checkout processes. The real-time data helps you understand which offers work and which don’t.
If you’re focused on boosting conversion rates while tracking revenue, CartFlows is a smart investment.
8) WP eCommerce Advanced Sales Reports
For those using the WP eCommerce platform, this plugin offers advanced tracking capabilities tailored to your setup. It includes detailed reports on total sales, tax data, refunds, and geographic sales trends.
You can filter by product, date range, or customer segment, making it easy to monitor specific metrics. It also supports data export, allowing for deeper analysis in Excel or Google Sheets.
Though WP eCommerce has become less mainstream compared to WooCommerce, this plugin ensures loyal users still have access to robust tracking tools.
9) Metrilo
Metrilo is a powerful analytics, CRM, and email marketing solution designed for WooCommerce stores. It provides real-time data on revenue trends, customer retention, and conversion funnels—all through a clean, modern interface.
What makes Metrilo stand out is its ability to link marketing campaigns directly to sales results. You can see exactly how newsletters, promotions, or content campaigns impact revenue. It also helps track repeat purchases and customer behavior over time.
While it’s a premium option, the depth of data and ease of use make it ideal for scaling businesses.
10) Conversios.io
Formerly known as Enhanced eCommerce Google Analytics Plugin, Conversios.io offers complete integration with Google Analytics, Ads, and Tag Manager. This plugin brings all your marketing and sales tracking into one centralized dashboard.
It provides real-time metrics on product views, cart activity, conversions, and campaign performance. It’s perfect for eCommerce brands running multi-channel marketing efforts and looking to attribute sales accurately. Conversios.io helps align your marketing spend with actual revenue, offering the kind of clarity every data-driven business needs.
Make Data Work for You
In today’s digital economy, data isn’t just useful—it’s critical. The right plugins for sales tracking can transform your WordPress site into a powerful revenue-monitoring engine. Whether you prefer Metorik’s sleek dashboards, Metrilo’s deep CRM insights, or the wide-angle view offered by Conversios.io, each plugin gives you the tools to make smarter decisions.
Sales data is only as valuable as what you do with it. Choose a plugin that fits your business model, dive into the insights, and let those numbers guide your growth. Because when you understand your sales, you control your success.
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