These plugins allow store owners to assign reward points for purchases, actions like sign-ups or reviews, and even social shares. Customers can then redeem accumulated points for discounts, store credit, or other perks, making the buying process more engaging and value-driven. In 2025, with competition growing across every eCommerce niche, standing out through customer incentives has become more of a necessity than an option.
The demand for smart, flexible, and scalable WooCommerce Points and Rewards Plugins has led to the evolution of various tools offering tailored features for different business models. From gamified point systems to tiered loyalty programs, the right plugin can directly influence your store’s conversion rates and lifetime customer value.
This blog explores the 10 best WooCommerce Points and Rewards Plugins available in 2025. You’ll discover what they offer, how they function, and why they can become critical assets for your store’s customer retention strategy.
What Are WooCommerce Points and Rewards Plugins?
WooCommerce Points and Rewards Plugins are tools designed to help online store owners create and manage loyalty programs within their WooCommerce-powered eCommerce stores. These plugins allow businesses to assign reward points to customers for performing specific actions such as making a purchase, registering an account, writing a review, or referring a friend. The accumulated points can then be redeemed for discounts, free products, or other incentives.
These plugins work by integrating seamlessly into the WooCommerce ecosystem. They typically offer flexible settings to define earning rules (e.g., 1 point per $1 spent), redemption values (e.g., 100 points = $10 off), and limitations (minimum cart value for redemption, expiration of points, etc.). Most also allow for customization of messages, notifications, and the appearance of the rewards system to align with store branding.
While WooCommerce does not offer native loyalty functionality, third-party plugins fill this gap with scalable solutions. These plugins aren’t just about offering discounts; they aim to increase engagement, drive recurring purchases, and improve the overall shopping experience.
In essence, WooCommerce Points and Rewards Plugins help convert a one-time buyer into a long-term customer by giving them a reason to keep coming back. Whether you run a small niche store or a large enterprise-level eCommerce business, these tools can add measurable value to your customer retention strategy.
Why Should You Use WooCommerce Points and Rewards Plugins?
Using WooCommerce Points and Rewards Plugins is a strategic move to improve customer retention and enhance user engagement. Unlike traditional discount coupons, a points-based reward system encourages long-term interactions by giving customers a reason to return and shop again. This helps businesses reduce churn, increase average order value, and establish brand loyalty in a competitive digital landscape.
When a customer earns points with every purchase or interaction, it triggers a sense of progression and value. This approach aligns with behavioral economics principles; people are more likely to repeat actions that lead to incremental rewards. Whether you’re offering points for purchases, account creation, product reviews, or social shares, you’re reinforcing customer participation without offering immediate discounts that could hurt margins.
Another advantage of these plugins is flexibility. Most WooCommerce Points and Rewards Plugins offer rules-based customization so you can define when, how, and to whom the points apply. You can also create tiered rewards, birthday bonuses, or limited-time point offers to drive specific marketing goals.
Moreover, point systems are less susceptible to abuse compared to coupon codes. They are tied to customer accounts, which helps ensure rewards are earned through genuine activity. Over time, you not only boost sales but also gather meaningful insights into customer behavior.
So if your goal is sustainable growth, better user experience, and a scalable way to incentivize repeat business, then investing in the right WooCommerce Points and Rewards Plugin makes operational and financial sense.
How Do WooCommerce Points and Rewards Plugins Work?
WooCommerce Points and Rewards Plugins operate by introducing a configurable points system into your online store, enabling you to reward customers for specific actions and allow them to redeem those points later for discounts or products. These plugins integrate with your WooCommerce checkout, customer account pages, and admin dashboard to manage the full cycle of points accumulation, usage, and reporting.
Here’s a simplified breakdown of how they work:
- Points Earning Rules: You define rules for earning points. For example, customers could earn 5 points for every $1 spent, 50 points for signing up, or 20 points for leaving a product review. You can also assign different point values based on product categories, user roles, or purchase history.
- Points Redemption Rules: Once points are earned, you set the redemption value, like 100 points = $10 off. The plugin will automatically calculate the eligible discount during checkout and apply it if the customer chooses to redeem their points.
- User Interface: Most plugins display the customer’s current points balance on their account page, product pages, or cart. This visibility encourages engagement and increases the likelihood of conversion.
- Expiry and Limits: You can set point expiration periods, minimum points required for redemption, or restrict usage on specific products or categories to protect your margins and control promotional strategies.
- Reporting and Management: On the admin side, you’ll have access to reports that show total points earned, redeemed, and pending. Some plugins also offer tools to manually adjust user points or issue bonus points during special promotions.
These plugins essentially automate the process of loyalty program management while giving customers clear incentives to return, engage, and spend more. They’re easy to configure and flexible enough to align with a wide variety of eCommerce business models.
Steps to Set Up WooCommerce Points and Rewards Plugins
Setting up WooCommerce Points and Rewards Plugins is a straightforward process, but to make it work optimally for your store, each step needs to be planned and executed carefully. Here’s a step-by-step walkthrough that ensures a smooth and effective setup:
1. Choose the Right Plugin
Start by selecting a reliable plugin that aligns with your store’s size, niche, and customer behavior. Popular options include YITH WooCommerce Points and Rewards, myCred, and Gratisfaction. Look for features like flexible earning rules, redemption settings, expiry controls, user role management, and compatibility with your WooCommerce version.
Tip: Make sure the plugin is regularly updated and well-supported.
2. Install and Activate the Plugin
Once you’ve purchased or downloaded the plugin:
- Go to WordPress Dashboard > Plugins > Add New
- Upload the plugin ZIP file or search from the repository (if it’s free)
- Click Install Now and then Activate
The plugin will usually add a new menu in the WordPress sidebar or under WooCommerce settings.
3. Configure Earning Rules
Navigate to the plugin’s settings panel and define how customers can earn points. This may include:
- Points per dollar spent (e.g., 1 point per $1)
- Bonus points on first purchase or registration
- Points for writing reviews or social media shares
Some plugins allow rule-based conditions like category-specific rewards or setting rules for user roles (e.g., wholesalers, subscribers).
4. Set Redemption Logic
Next, configure how customers can use their earned points. You’ll typically define:
- Redemption value (e.g., 100 points = $5)
- Minimum or maximum limits per order
- Whether points can be applied alongside coupons
Ensure the conversion rates are fair and sustainable for your business.
5. Customize Frontend Display
Edit how points information appears on product pages, cart, and checkout:
- Show how many points a customer will earn on each product
- Display the current points balance in the account/dashboard
- Include redemption options on the checkout page
This visibility motivates users to engage more frequently.
6. Set Expiry Dates and Restrictions (Optional)
To prevent point hoarding, configure:
- Expiration duration (e.g., points expire after 6 months)
- Limits on usage (e.g., cannot be used on sale items or certain categories)
This ensures a balance between offering rewards and maintaining profitability.
7. Test the System Before Going Live
Use a staging environment or a test customer account to simulate transactions:
- Earn points through actions
- Redeem points at checkout
- Verify that balances update correctly
Debug any display issues or conflicts with other plugins before launching.
8. Monitor and Optimize
After launch:
- Track how many customers are using the reward system
- Review order values and redemption patterns
- Offer seasonal bonus points or referral-based rewards
Adjust your rules based on performance metrics to ensure continued effectiveness.
This setup process ensures your WooCommerce Points and Rewards Plugin not only works technically but also supports your broader business goals, like increasing customer lifetime value and encouraging repeat transactions.
Advantages of Using WooCommerce Points and Rewards Plugins
Deploying WooCommerce Points and Rewards Plugins in your online store brings multiple operational and strategic benefits. These plugins go beyond offering simple discounts; they establish long-term engagement mechanisms that improve customer value and overall business performance.
1. Improves Customer Retention
Reward systems are designed to bring customers back. When shoppers know they’re earning points with every interaction, be it a purchase, review, or referral, they’re more likely to return. Retention leads to repeat sales, which is far more cost-effective than acquiring new customers through advertising.
2. Increases Average Order Value (AOV)
With point-based incentives, customers often spend more to unlock better rewards. For example, if a customer is just short of a reward threshold, they may add more to their cart to redeem points. This behavior directly contributes to a higher AOV without needing to discount products heavily.
3. Encourages Specific Customer Actions
You can assign points for non-purchase activities like writing reviews, sharing on social media, or referring others. This builds community engagement, increases organic reach, and generates user-generated content all of which are valuable for eCommerce growth.
4. Customizable Loyalty Programs
Most WooCommerce Points and Rewards Plugins are highly configurable. You can design tiered systems, set expiration rules, or offer exclusive bonuses for high-spending customers. This flexibility ensures the rewards program aligns with your business model and profit margins.
5. Reduces Reliance on Coupons
Unlike one-time discount codes, points systems feel more earned than gifted. This reduces the perception of a brand always being “on sale” and helps maintain price integrity while still offering customer incentives.
6. Boosts Customer Satisfaction and Experience
Shoppers appreciate recognition and value-added benefits. A transparent points system that tracks their progress builds trust and enhances the user experience. Many plugins also allow real-time visibility of points on product and checkout pages, reinforcing their benefit during the buying process.
7. Drives Long-Term Growth
Loyalty systems supported by WooCommerce Points and Rewards Plugins don’t just impact short-term sales they lay the foundation for long-term customer relationships. Over time, this leads to higher customer lifetime value (CLTV), more referrals, and stronger brand advocacy.
Altogether, these advantages prove that points and rewards plugins are not merely add-ons, but essential tools for any WooCommerce store aiming to scale through smart customer engagement and retention strategies.
10 Best WooCommerce Points and Rewards Plugins for 2025
1. YITH WooCommerce Points and Rewards
YITH WooCommerce Points and Rewards is a robust and feature-rich plugin from the highly-regarded YITH team. It provides a complete solution for creating a points-based loyalty program. The plugin is known for its extensive customization options, allowing you to tailor your rewards system to your specific business goals. It’s a great choice for stores that want to offer a sophisticated loyalty program without the need for complex custom coding.
- Features:
- Flexible Earning Rules: Award points for purchases based on a conversion rate (e.g., 10 points for every $1 spent), or set different point values for specific products, categories, or user roles.
- Points for Actions: Reward customers for non-purchase activities like account registration, writing a product review, or their first login.
- Gamification and Tiers: Create loyalty levels with custom badges and ranks to motivate customers to earn more points and reach VIP status.
- Points Management: Admins can manually add or remove points from a customer’s balance and view a detailed log of all point changes.
- Customizable Redemption: Define the value of points (e.g., 100 points for a $1 discount) and allow customers to redeem points for discounts on products or their total cart.
- Price:
- The plugin is a premium product.
- A single-site license costs $139.99 per year, which includes one year of updates and support.
- Advantages:
- Deep integration with other YITH plugins for a seamless e-commerce ecosystem.
- The ability to create loyalty levels and badges adds a compelling gamification element.
- Provides extensive control over earning and redemption rules for a highly customized loyalty program.
- Professional and well-supported, ensuring the plugin is reliable and kept up-to-date.
2. WooCommerce Points and Rewards
WooCommerce Points and Rewards is an official extension developed by WooCommerce, ensuring it’s a reliable and fully compatible choice for your store. This plugin is designed to be a straightforward and effective solution for offering a points-based loyalty program. It focuses on the core functionality of rewarding customers for purchases and other actions, with a clean and easy-to-use interface that integrates perfectly with the native WooCommerce experience.
- Features:
- Flexible Conversion Rates: Set a conversion rate for points earned per dollar spent, or override the setting at the category or individual product level.
- Redemption Rules: Define the value of points for discounts and set a maximum discount limit for the cart, category, or a specific product.
- Reward Customer Actions: Give customers points for creating a new account or leaving a product review.
- Customer Points Management: Easily manage and adjust a customer’s points balance from the WordPress dashboard, with a full log of all changes.
- Customizable Messages: Change the name of “points” to something unique to your brand and customize the messages displayed on the product and cart pages.
- Price:
- The plugin is a premium extension.
- A single-site license costs $179 per year, which includes one year of support and updates.
- Advantages:
- Official support from WooCommerce guarantees compatibility with future updates to the core platform.
- The user interface is intuitive and familiar to anyone already using WooCommerce.
- Offers a solid foundation for a loyalty program without unnecessary complexity.
- The ability to apply points to past orders is a great feature for stores just starting a loyalty program.
3. myCred
myCred is a powerful and highly versatile points management system for WordPress that works seamlessly with WooCommerce. It is an ideal solution for websites that want to implement gamification, leaderboards, and community-building features in addition to a standard rewards program. The core plugin is free, with a wide range of premium add-ons available to extend its functionality, making it a flexible choice for both small and large-scale sites.
- Features:
- Multiple Point Types: Create different types of points (e.g., “Coins” for purchases, “Tokens” for reviews).
- Gamification: Implement badges, ranks, and leaderboards to engage customers and encourage competition.
- Extensive Hooks: Provides a huge number of hooks and filters, making it a favorite among developers for custom loyalty solutions.
- Add-ons: A vast library of free and premium add-ons for features like point expiration, referrals, and payment gateway integration.
- Frontend Tools: Customers can view their points history, badges, and rank directly from their “My Account” page.
- Price:
- The core plugin is free.
- Premium add-ons are sold individually or in bundles, with pricing starting from $29 for some extensions.
- Advantages:
- The free core plugin allows you to get started with a basic rewards system at no cost.
- The gamification features are excellent for increasing customer engagement and fun.
- Highly customizable and extensible, perfect for businesses with unique loyalty program ideas.
- The modular system lets you only pay for the features you truly need.
4. WPLoyalty
WPLoyalty is a modern and comprehensive loyalty plugin designed to help WooCommerce stores create, manage, and grow their loyalty programs effortlessly. It stands out with its user-friendly interface and a focus on creating “campaigns” that reward customers for various actions, making it easy to set up a sophisticated loyalty program without technical expertise.
- Features:
- Campaign-Based Rewards: Create loyalty campaigns for purchases, account sign-ups, reviews, social media shares, and referrals.
- Tiered Loyalty Levels: Set up a VIP system with different levels and rewards to incentivize customer progression.
- Reward Types: Offer a variety of rewards, including discount coupons, free shipping, or even free products.
- Birthday Rewards: Celebrate your customers’ birthdays with a special points bonus to enhance the customer relationship.
- Email Notifications: Send automated, customizable email notifications to customers when they earn points, receive a reward, or when their points are about to expire.
- Price:
- The plugin is a premium product.
- Pricing starts at $99 per year for a single-site license.
- Advantages:
- The campaign-based approach makes it incredibly easy to set up complex reward rules.
- The ability to offer free products or free shipping as rewards adds flexibility to your program.
- The clean, modern dashboard is easy to navigate and manage.
- Offers powerful referral and birthday reward features to drive new sales and customer engagement.
5. SUMO Reward Points
SUMO Reward Points is a highly rated and popular premium plugin available on CodeCanyon. It is part of a suite of plugins that work together to create a full loyalty experience. This plugin is known for its advanced settings and a powerful dashboard that gives administrators full control over every aspect of their reward program, from point expiration to a referral system.
- Features:
- Extensive Earning Methods: Reward customers for a wide range of actions, including purchases, referrals, reviews, account sign-ups, and more.
- Advanced Redemption Options: Allow customers to redeem points for discounts, gift cards, or even for purchasing specific products.
- Points Expiration: Set a configurable expiration date for points to create a sense of urgency.
- Referral System: Includes a built-in referral link system to reward both the referrer and the new customer.
- Social Rewards: Give points for social media shares on platforms like Facebook and Twitter.
- Price:
- The plugin is a premium product.
- A regular license costs $79 for a one-time purchase, which includes future updates and 6 months of support.
- Advantages:
- The one-time payment model makes it a cost-effective choice for long-term use.
- The built-in referral system is a powerful tool for organic customer acquisition.
- Provides an impressive level of detail and control over the points system.
- Part of a larger ecosystem of loyalty plugins, allowing for easy expansion of your program.
6. Loyalty Points, Rewards, and Referral Plugin
Loyalty Points, Rewards, and Referral Plugin for WooCommerce is a robust solution from StoreApps designed to help you create a comprehensive loyalty program. It’s an all-in-one tool for points, rewards, and referrals, making it a great option for businesses that want to build a multifaceted loyalty system from a single plugin.
- Features:
- Comprehensive Reward Rules: Give points for purchases, sign-ups, reviews, and referrals with customizable rules.
- Multi-Level Tiers: Create tiered loyalty programs to reward your best customers with exclusive benefits and badges.
- Referral System: Includes a powerful referral program that gives points to both the referrer and the new customer after their first purchase.
- Points History and Management: Provides a detailed points log for both customers and admins, along with tools for manual adjustments.
- Customizable Emails: Send personalized email notifications to customers for point updates and special promotions.
- Price:
- The plugin is a premium product.
- A single-site license costs $99 per year.
- Advantages:
- Combines points, rewards, and a referral program in one convenient package.
- The tiered loyalty system is excellent for encouraging repeat business and customer loyalty.
- Offers a clean and well-organized interface for easy management.
- The detailed points log provides valuable insights into customer behavior.
7. Gratisfaction
Gratisfaction is a powerful loyalty and referral marketing platform that integrates with WooCommerce. It is an excellent choice for businesses that want to run a variety of loyalty campaigns, including giveaways, instant win contests, and more. The plugin works by connecting your store to the Gratisfaction platform, where you can manage your campaigns from a centralized dashboard.
- Features:
- Diverse Campaigns: Offers a wide range of loyalty campaigns, including points-based rewards, referral programs, birthday rewards, and social media contests.
- Giveaways and Contests: Run exciting giveaways and contests to boost engagement and grow your email list.
- Customizable Rewards: Customers can redeem their points for discounts, gift cards, or exclusive products.
- Automated Emails: The platform sends automated, customizable emails to notify customers about their rewards and campaign updates.
- Comprehensive Analytics: Provides detailed analytics to help you track the performance of your loyalty campaigns.
- Price:
- There is a free version with limited features.
- Premium plans with advanced features start at $134.04 per year.
- Advantages:
- The all-in-one platform for loyalty, referrals, and contests is a significant advantage.
- Automated campaigns and emails save you a lot of time and effort.
- The ability to run giveaways and contests is a powerful tool for marketing and customer engagement.
- A great choice for stores that want to go beyond a simple points system.
8. MyRewards
MyRewards is a feature-rich and highly customizable plugin for creating a robust points and rewards system. It is known for its immense flexibility and a vast array of settings, allowing you to build a loyalty program that perfectly matches your brand’s unique needs. This plugin is ideal for store owners who want granular control over every aspect of their rewards system.
- Features:
- Multiple Reward Systems: Create different reward systems based on points, purchases, or customer levels.
- Advanced Earning Rules: Define rules to award points for purchases, referrals, social media shares, and specific events.
- Customizable Redemption: Allow customers to redeem points for coupons, free products, or memberships.
- Gamification Elements: Includes features like badges and a leaderboard to encourage customer engagement.
- Sales Campaigns: Create limited-time sales campaigns and promotions to give customers bonus points.
- Price:
- A free version is available with basic features.
- The premium version starts at €11.90 per month or €299 for a lifetime license.
- Advantages:
- The high level of customization makes it suitable for complex and unique loyalty programs.
- The sales campaigns and promotions features are excellent for boosting short-term sales.
- The lifetime license option is a great long-term investment.
- The ability to combine multiple reward systems provides a high degree of flexibility.
9. WooCommerce Reward Points
WooCommerce Reward Points from WeLaunch is a premium plugin focused on increasing returning sales and customer loyalty. It provides a simple yet effective reward program that is easy to set up and manage. The plugin is known for its clean code and high-quality support, making it a reliable choice for any WooCommerce store.
- Features:
- Simple Point Earning: Reward customers for purchases, registration, and writing reviews.
- Built-in Level System: Create a custom level system with badges to motivate customers to collect more points.
- Customizable Texts and Design: Change the reward point texts and customize the look and feel to fit your brand.
- Point Redemption: Allow customers to redeem their points for discounts at the cart or checkout page.
- Purchase with Points: The plugin allows you to create products that can be purchased entirely with points, which is a great way to reward your most loyal customers.
- Price:
- The plugin is a premium product.
- A regular license costs $79 for a one-time purchase.
- Advantages:
- The built-in level system adds a fun and engaging element to the customer experience.
- The option to purchase products with points is a powerful incentive.
- High-quality coding and support from the developer.
- The one-time payment makes it a budget-friendly option.
10. Ultimate Points and Rewards
Ultimate Points and Rewards is another premium plugin available on CodeCanyon that provides a comprehensive points and rewards solution. It is packed with features that allow you to create a dynamic and flexible loyalty program. The plugin is known for its ability to handle complex point rules and its integration with various other WooCommerce features.
- Features:
- Flexible Earning Rules: Reward customers for a wide variety of actions, including purchases, referrafirst ordersersr, and reviews.
- Advanced Redemption: Allow customers to redeem points for coupons or a direct discount on their cart.
- Points Expiration: Set a time limit for points to create urgency and encourage customers to use their points.
- Email Notifications: Send automated emails to customers when their points balance changes or when points are about to expire.
- Manual Points Management: Admins can manually award or deduct points from a customer’s account.
- Price:
- The plugin is a premium product.
- A regular license costs $49 for a one-time purchase.
- Advantages:
- A one-time payment is a great value for the number of features offered.
- The points expiration feature is a powerful tool for encouraging timely purchases.
- Provides a clean and easy-to-use interface for managing the loyalty program.
- A solid, all-in-one solution for building a comprehensive points and rewards system.
Conclusion: A Smarter Path to Customer Loyalty and Growth
As eCommerce competition intensifies in 2025, offering a seamless checkout or a great product range alone isn’t enough to retain customers. Loyalty-building tools like WooCommerce Points and Rewards Plugins provide a measurable advantage by transforming each purchase and interaction into a long-term relationship.
By implementing a structured points system, store owners can reward specific behaviors, increase repeat purchases, and encourage customer advocacy all without sacrificing profit margins. Whether you’re a new store owner or managing a high-volume WooCommerce operation, integrating a points and rewards plugin is a rational move toward sustainable growth.
The key lies in selecting a plugin that fits your store’s structure, configuring it based on business goals, and constantly optimizing the reward model based on data. When done correctly, it creates a win-win scenario where customers enjoy real value, and you benefit from increased retention, higher average order value, and more predictable revenue.
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