10 Best WooCommerce Pop-up Plugins to Boost Engagement and Sales in 2025

Pop-ups are often misunderstood. While some users see them as intrusive, the truth is that, when used correctly, they remain one of the most effective tools to capture attention, grow subscriber lists, recover abandoned carts, and increase conversions. In 2025, WooCommerce pop-up plugins have evolved into smarter, more targeted tools that enhance user experience rather than disrupt it.

For WooCommerce store owners, integrating the right pop-up plugin can help segment audiences, display timely offers, highlight product bundles, or encourage newsletter sign-ups based on real-time customer behavior. The key lies in relevance, design, and timing. Instead of showing the same message to everyone, modern plugins allow rule-based targeting that shows the right message to the right person.

Whether you’re running a seasonal campaign, offering a first-time discount, or encouraging exit-intent users to stay, there’s a plugin that fits your needs. This blog breaks down the 10 best WooCommerce pop-up plugins that help boost engagement and drive more sales—backed by features, pricing, and real-world advantages. Each tool listed here is compatible with current WooCommerce versions and is built for performance, customization, and measurable results.

Why Should You Use Pop-up Plugins in WooCommerce?

Using WooCommerce pop-up plugins offers measurable benefits for eCommerce store owners aiming to improve engagement, lead generation, and conversion rates. Unlike passive content, pop-ups are proactive—grabbing user attention at critical moments such as when a customer is about to leave the site or has been idle for a while. This helps recover potential lost sales and encourages user interaction.

Pop-ups can effectively drive newsletter signups, promote seasonal or limited-time offers, encourage social sharing, or remind users of abandoned carts. Instead of relying solely on email campaigns or static ads, store owners can use real-time pop-up triggers based on behavior, resulting in a personalized shopping experience.

They’re also cost-effective. Many free and premium options offer built-in templates and automation tools that reduce the need for third-party marketing services. With A/B testing features and analytics, you can optimize your campaigns continuously to achieve better results over time.

From a strategic perspective, WooCommerce pop-up plugins allow online stores to operate smarter rather than louder. Rather than increasing ad spend, pop-ups help you capitalize on existing traffic and nudge users toward conversion goals—without disrupting the flow of the store.

What Are WooCommerce Pop-up Plugins?

WooCommerce pop-up plugins are specialized tools that allow online store owners to display customizable pop-up messages on their website. These plugins integrate seamlessly with WooCommerce and are designed to interact with users in real time—whether they’re browsing a product, adding items to the cart, or about to exit the page.

These pop-ups are typically used for actions like collecting email addresses, promoting special offers, upselling products, providing discount codes, or reducing cart abandonment. Unlike traditional static banners, pop-ups appear based on specific user behavior such as time on site, scroll depth, click triggers, or exit intent. This makes them much more dynamic and engaging.

In 2025, WooCommerce pop-up plugins have become more advanced with features like A/B testing, mobile responsiveness, built-in analytics, and integration with email marketing tools like Mailchimp, Klaviyo, and Sendinblue. Store owners can now design visually appealing, conversion-driven pop-ups without needing to write a single line of code.

These plugins come in various formats, including modal windows, slide-ins, floating bars, and full-screen overlays. Each serves a unique purpose based on what kind of interaction you want to trigger. Choosing the right type and timing is essential to ensure user engagement without overwhelming the shopper.

Key Advantages of Using WooCommerce Pop-up Plugins

WooCommerce Pop-up Plugins provide a strategic way to communicate directly with visitors at key points in their shopping journey. These tools are not just about flashy messages; they are designed to improve store engagement, boost conversions, and streamline communication. Below are the core advantages of integrating WooCommerce Pop-up Plugins into your online store:

1. Improved Customer Engagement

Pop-ups grab attention effectively. Whether you’re announcing a sale, offering a discount, or highlighting a product bundle, WooCommerce Pop-up Plugins let you deliver targeted messages that keep visitors engaged and informed without disrupting the shopping experience.

2. Higher Conversion Rates

Exit-intent pop-ups and time-delayed offers encourage users to take action before they leave. When timed correctly, these pop-ups can convert hesitant visitors into paying customers, reducing cart abandonment significantly.

3. Personalized Marketing Opportunities

Most WooCommerce Pop-up Plugins allow rule-based triggers like location, device, user role, and cart value. This level of targeting enables store owners to personalize messaging for different segments of customers, leading to better click-through rates and interactions.

4. Lead Generation & Email List Building

Email opt-in forms embedded in pop-ups are effective for building a subscriber base. By offering discounts or freebies in exchange for email signups, you can grow your mailing list and create a solid base for future marketing efforts.

5. Real-Time Promotional Campaigns

Launching a flash sale or a limited-time offer? Pop-up plugins provide the fastest way to notify every store visitor instantly. This immediate visibility boosts urgency and drives faster decision-making.

6. Better User Experience with Minimal Effort

Modern WooCommerce Pop-up Plugins are highly customizable and mobile-responsive. They integrate well with your theme and allow for A/B testing, analytics, and automated display settings—without any coding skills.

7. Cost-Effective Marketing Tool

Compared to full-scale ad campaigns or email automation tools, pop-ups are an affordable way to influence buyer behavior directly on-site. Most plugins offer free versions or low-cost plans that are sufficient for small to medium-sized stores.

By strategically using WooCommerce Pop-up Plugins, you can transform passive visitors into engaged shoppers, capture more leads, and increase overall store revenue—all with minimal effort and investment.

10 Best Highly Recommended WooCommerce Pop-up Plugins Listed Below

1. YITH WooCommerce Popup

YITH WooCommerce Popup is a versatile plugin developed by the well-established YITH team. This plugin enables store owners to display promotional messages, newsletter forms, and product offers in customizable pop-ups. It’s designed to grab attention without interrupting the flow of the user’s shopping experience.

Features:

• Supports pop-up triggers like page load, exit intent, or after a certain scroll percentage
• Integration with email marketing platforms like Mailchimp
• Customizable templates for promotions, banners, and call-to-action prompts
• Responsive design suitable for mobile and desktop
• Time delay and frequency control for repeated user visits

Pricing:
YITH WooCommerce Popup is available with a free, limited version. The premium version starts at €59.99/year and includes advanced targeting, more templates, and priority support.

Advantages:

• Reliable and well-maintained by YITH, ensuring compatibility with the latest WooCommerce updates
• Flexible rules to display different pop-ups for specific user actions
• Reduces bounce rates by capturing visitor attention at critical moments
• Enhances user engagement through visually rich messaging
• A strong choice for stores focused on seasonal sales or promotional campaigns

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2. All-in-One Popup for WooCommerce

All-in-One Popup for WooCommerce is a lightweight yet powerful plugin that allows you to create and display multiple types of pop-ups without needing any coding. Whether it’s for collecting emails, showing discount codes, or promoting new arrivals, this plugin offers flexible options to target users based on their actions.

Features:

• Multiple popup types: exit intent, time-delay, scroll-triggered, and click-based
• Drag-and-drop builder for visual customization
• Works seamlessly with WooCommerce shortcodes and dynamic content
• Mobile-optimized with responsive pop-up designs
• Supports integration with newsletter tools like Mailchimp and Sendinblue

Pricing:
The plugin is available on CodeCanyon with a one-time license fee starting at around $29, including 6 months of support. Extended support can be added for a small additional fee.

Advantages:

• Combines all essential pop-up functions into one plugin, minimizing compatibility issues
• Helps improve conversions by showing personalized offers or reminders
• Encourages more email sign-ups and reduces cart abandonment
• Visual builder makes it accessible for non-technical users
• Suitable for both beginners and advanced WooCommerce store owners

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3. Popup Builder by Sygnoos

Popup Builder by Sygnoos is a highly adaptable plugin that lets WooCommerce store owners craft targeted pop-ups to improve engagement, grow mailing lists, and drive more sales. It supports a wide range of pop-up types and offers detailed targeting options that help you display the right message at the right time.

Features:

• Supports image, HTML, subscription, video, Facebook Like, iframe, and shortcode popups
• Advanced targeting based on user roles, location, browser, and devices
• WooCommerce-specific triggers like cart total, product added, or checkout start
• Animation effects, sound options, and auto-close features
• Integration with Mailchimp, AWeber, GetResponse, and other email services

Pricing:
Popup Builder offers a free version with limited features. The premium plans start at around $49/year and include additional popup types, priority support, and integration options.

Advantages:

• Ideal for WooCommerce stores seeking precise user targeting
• Enhances conversion rates with advanced triggers and personalization
• Easily integrates with popular mailing and CRM tools
• Broad range of pop-up formats for diverse marketing goals
• Provides strong control over visibility, timing, and user experience

4. OptinMonster for WooCommerce

OptinMonster is a widely used pop-up and lead generation tool that integrates seamlessly with WooCommerce. It helps online store owners build high-converting campaigns using dynamic popups, floating bars, and full-screen overlays to grow email lists, reduce cart abandonment, and boost sales.

Features:

• Drag-and-drop builder to create beautiful pop-up designs without coding
• Exit-intent technology to capture abandoned visitors
• WooCommerce-specific display rules, like targeting based on cart content or user behavior
• Multiple campaign types, including lightbox popups, floating bars, and slide-ins
• Built-in A/B testing and analytics for optimization
• Integrates with all major email marketing platforms like Mailchimp, Constant Contact, Klaviyo, and more

Pricing:
OptinMonster is a premium SaaS tool with pricing starting at $9/month (billed annually). WooCommerce targeting features are available on higher plans starting from the Pro plan ($29/month).

Advantages:

• Offers enterprise-grade pop-up targeting and design flexibility
• Exit-intent and behavior-based triggers help recover lost sales
• Seamless WooCommerce integration with powerful targeting rules
• Supports mobile-optimized campaigns
• Provides data-driven decision-making with built-in analytics

5. Popup Builder – WooCommerce Extension

Popup Builder is a flexible and user-friendly plugin that allows WooCommerce store owners to create unlimited pop-ups with tailored content. Its dedicated WooCommerce extension enables targeted campaigns that can promote products, upsell offers, or collect emails without interrupting the shopping experience.

Features:

• Create various types of popups, including HTML, image, iframe, shortcode, and subscription
• WooCommerce-targeted triggers like product viewed, cart content, or user actions
• Precise display rules based on device, user roles, and geolocation
• Customizable animation effects and scheduling options
• Supports third-party integrations for email marketing and CRM tools
• GDPR-compliant settings with cookie management

Pricing:
The core Popup Builder plugin is free. The WooCommerce extension is part of their premium plan, which starts at $49.95/year.

Advantages:

• Built-in WooCommerce support enables smart targeting of offers
• Unlimited popup creation with custom rules
• Good compatibility with popular caching and security plugins
• Multi-language and RTL-ready
• Affordable entry cost for small to medium-sized stores

6. Popup Box by Elfsight

Popup Box by Elfsight is a flexible and lightweight pop-up solution for WooCommerce that helps store owners create highly customizable pop-ups without coding. It allows you to capture emails, announce sales, or highlight products using elegant, mobile-responsive pop-ups. It can be used to grow your mailing list, reduce cart abandonment, or promote seasonal deals—all without slowing down your site.

Key Features:

• Drag-and-drop editor with live preview
• Display triggers: scroll, time on site, exit intent
• Show pop-ups on specific pages or devices
• Supports email integrations like Mailchimp and AWeber
• Responsive and mobile-friendly design

Pricing:
Popup Box by Elfsight offers a free version with limited features. Premium plans start at $5/month per website.

Advantages:

• Intuitive interface perfect for beginners
• No impact on WooCommerce speed or performance
• Multiple popup types: image, CTA, email form, etc.
• Customizable rules for advanced targeting
• Useful analytics to track pop-up performance

7. WooCommerce Popups by Popup Maker

Popup Maker is a versatile and user-friendly plugin that integrates well with WooCommerce to create custom pop-up experiences across the customer journey. From cart abandonment notices to upsell messages and newsletter opt-ins, it supports various pop-up types and triggers that are essential for eCommerce growth.

Features:

• Create WooCommerce-specific popups like Add to Cart, Checkout Delay, or Exit Intent
• Conditional display based on product, category, cart status, or user activity
• Multiple popup types: modal, slide-in, banner, and inline
• Responsive design with advanced theme editor
• WooCommerce triggers such as cart contents, purchase history, or checkout page
• Compatible with most caching plugins and performance-optimized

Pricing:
Popup Maker has a free version with limited functionality. The premium WooCommerce add-on starts at around $87/year for one site and includes advanced targeting and analytics.

Advantages:

• Integrates tightly with WooCommerce triggers and customer behavior
• Highly customizable, offering control over when and where pop-ups appear
• Suitable for both marketing campaigns and customer support pop-ups
• Offers detailed analytics and A/B testing in premium plans
• Great for targeted engagement strategies without overloading your store

8. CommerceGurus Popups

Developed by CommerceGurus, the team behind the Shoptimizer WooCommerce theme, CommerceGurus Popups is a purpose-built pop-up solution designed specifically for WooCommerce stores. Its focus on speed, relevance, and lightweight performance makes it a favorite for optimizing engagement without slowing down your site.

Features:

• Fast-loading pop-ups built with native HTML and vanilla JavaScript (no heavy libraries)
• Flexible triggers: page load, scroll, click, exit intent, and dwell intent (time-on-page)
• Targeting by user behavior, such as cart value, order history, or returning customers
• Customizable content for product-based promotions, discount offers, or newsletter sign-ups

Pricing:
CommerceGurus Popups is available as a lightweight plugin; basic functionality is included in their theme or available standalone. Exact pricing typically ranges around $39–$49/year per site for standalone access.

Advantages:

• Super lightweight—built with minimal code, ensuring fast load speeds and minimal impact on site performance
• WooCommerce-specific targeting allows high relevance based on cart content and purchase behavior
• Flexible trigger options match user intent, improving conversion opportunities
• Designed for speed and ease of use, ideal for stores that prioritize both performance and effectiveness

9. Popupsmart

Popupsmart is a cloud-based pop-up builder that integrates easily with WooCommerce via a small JavaScript snippet. It’s designed for marketers who want intuitive design tools, flexible targeting, and fast deployment—without overloading the site with heavy scripts.

Features:

• Drag-and-drop builder with a library of modern, mobile-optimized templates
• Behavior-based triggers: exit intent, scroll depth, time delay, and page views
• Targeting by geo-location, page type, browser language, or device
• Built-in analytics and A/B testing to optimize pop-up performance
• Easy integrations with email services and CRM tools

Pricing:

Popupsmart offers a free plan for up to 1,000 views/month. Paid plans begin at $39/month, unlocking advanced triggers, targeting rules, and analytics.

Advantages:

• User-friendly UI—fast setup with no coding required
• High-performance pop-ups that don’t impact WooCommerce loading speed
• Insightful analytics and A/B testing built in to optimize conversions
• Triggers and targeting help show relevant offers to precise user segments
• No advanced installation steps—just copy-paste the JS snippet

10. Popup Anything – A Marketing Popup by WPOnlineSupport

Popup Anything is a lightweight yet powerful marketing pop-up plugin for WooCommerce websites. It allows store owners to create unlimited pop-ups using links, shortcodes, buttons, or triggers. With its simple interface and broad use-case flexibility, this plugin is ideal for businesses looking for direct control without overcomplication. It integrates well with WooCommerce, enabling promotional messages tied to products, categories, and user behavior.

Features:

• Drag-and-drop popup builder with support for custom HTML and media
• Triggers include click, scroll, time delay, and exit intent
• Multiple popup positions: center, bottom bar, full screen, etc.
• WooCommerce-specific targeting: product, cart, checkout pages
• Integration with shortcodes for form plugins and other elements
• Responsive and mobile-friendly design

Pricing:
A free version is available with essential features. The Pro version starts at $99/year for a single site and includes more advanced targeting and animation effects.

Advantages:

• Straightforward, user-friendly interface that doesn’t bloat site performance
• Great for product promotions, cart recovery, and announcement popups
• Highly customizable with layout and animation controls
• Works well with form plugins like Contact Form 7 and WPForms
• Ideal for WooCommerce users who prefer simple pop-up marketing tools

Comparison Table: 10 Best WooCommerce Pop-up Plugins in 2025

Choosing the Right WooCommerce Pop-up Plugin for Your Store

Selecting the best WooCommerce Pop-up Plugin for your online store depends heavily on your specific marketing goals, budget, and design preferences. Whether you’re focused on increasing newsletter signups, promoting flash sales, recovering abandoned carts, or collecting feedback, pop-ups—when used wisely—can dramatically improve conversion rates.

Plugins like YITH WooCommerce Popup and All-in-One Popup for WooCommerce are ideal if you’re looking for deep WooCommerce integration with flexible targeting. For more robust marketing automation and A/B testing, OptinMonster and MailOptin provide enterprise-level features. If design customization is your priority, Elementor Pro and Ninja Popups let you create pixel-perfect pop-up experiences without code.

Each of the plugins reviewed offers a unique set of features—some better suited for beginners (like Popup Maker and Hustle), while others offer advanced control and personalization (like Brave Popups and MailOptin). Free versions are available for testing in many cases, allowing you to explore functionality before committing.

A well-chosen WooCommerce pop-up plugin not only improves customer engagement but also contributes directly to higher revenue and brand interaction. Just ensure you’re not overwhelming your visitors with too many pop-ups, and always test your messaging and triggers for optimal performance.

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