Product saving tools, especially wishlists, have become an essential component of successful eCommerce stores. For WooCommerce-powered sites, implementing a wishlist system can help store owners analyze user interest, encourage return visits, and ultimately convert window shoppers into paying customers. With online shopping habits continuously evolving, enabling customers to save their favorite products can significantly influence their buying behavior, especially during peak seasons or when users are price-sensitive.
WooCommerce Wishlist Plugins serve as the bridge between casual browsing and future purchasing decisions. These tools allow customers to curate their list of desired items, share them with others, and revisit their selections without searching again. For store owners, this opens up strategic opportunities for remarketing, personalized offers, and improved product analytics.
This blog explores the 10 Best WooCommerce Wishlist Plugins available in 2025, selected for their performance, usability, compatibility, and unique features. Each plugin is reviewed with detailed information covering what it offers, how it functions, pricing structure, and key advantages. Whether you’re running a large WooCommerce store or just starting, the right wishlist plugin can significantly improve user engagement and sales metrics.
Let’s begin by understanding what WooCommerce Wishlist Plugins are and why they are essential.
Why Use WooCommerce Wishlist Plugins?
Implementing WooCommerce Wishlist Plugins can significantly improve both the user experience and your store’s sales strategy. These plugins offer customers a way to save their favorite items without the pressure of immediate purchase, which is especially useful for comparison shoppers or those waiting for discounts, restocks, or gifting occasions.
From the merchant’s side, wishlists are a goldmine for behavioral data. You gain insight into which products attract interest, even if they aren’t being purchased right away. This data can be used to plan promotions, stock inventory smartly, and personalize email marketing campaigns. For instance, reminding users about their saved items or notifying them when wishlist items go on sale often leads to increased conversion rates.
Wishlist functionality also helps reduce cart abandonment by giving customers a structured way to save and organize their buying intent. In multi-device shopping scenarios, where users might discover products on mobile but complete the purchase on desktop, wishlists offer continuity without requiring repetitive searching.
Moreover, many plugins enable social sharing, allowing users to send their wishlist to friends or family, turning personal selections into public endorsements. This organic visibility can expand your reach and potentially increase referral traffic.
What are WooCommerce Wishlist Plugins?
WooCommerce Wishlist Plugins are specialized tools or extensions designed to allow customers to save products they are interested in purchasing later. These plugins add a “wishlist” feature to WooCommerce stores, enabling users to mark items they like and organize them in a personal list accessible from their account or a dedicated wishlist page.
At their core, these plugins enhance the shopping experience by offering convenience and personalization. They provide customers with the ability to revisit their favorite products without the need to search again. Some advanced wishlist plugins even offer features like multi-list creation, sharing via email or social platforms, and notifications for price drops or restocks.
From a business perspective, WooCommerce Wishlist Plugins help merchants track customer preferences, identify popular products, and generate targeted marketing campaigns based on wishlist behavior. They are especially effective for increasing customer retention, encouraging repeat visits, and converting hesitant buyers into actual customers.
Most plugins integrate seamlessly with WooCommerce and work with various themes and page builders. They typically offer customization options, allowing you to style the wishlist button, define its placement, and manage wishlist settings from the dashboard.
Now that we know what these plugins are, let’s understand why they play a critical role in modern eCommerce operations.
Let’s now explore the advantages of adding wishlist functionality to your WooCommerce store.
Advantages of WooCommerce Wishlist Plugins
Adding WooCommerce Wishlist Plugins to your online store introduces multiple practical advantages, both for customers and business operations. Let’s break down how they enhance overall performance and contribute to conversions:
1. Enhanced Shopping Experience:
Wishlist functionality allows users to create personal collections of products they like, helping them track items of interest without committing to an immediate purchase.
2. Higher Conversion Potential:
Users who save products are often closer to making a purchase decision. Reminders or promotions targeted to their wishlist can effectively bring them back to complete transactions.
3. Reduced Cart Abandonment:
Wishlists provide a less committal way to save products, reducing pressure and preventing customers from using the cart as a placeholder, which often results in abandonment.
4. Data-Driven Insights:
Retailers can analyze which products are added to wishlists most often, helping identify trends, forecast demand, and design targeted campaigns around those items.
5. Increased Customer Retention:
By allowing return visits and product tracking, wishlists encourage long-term engagement and give users a reason to come back to your site.
6. Promotional Opportunities:
Using wishlist data, you can craft highly targeted email campaigns, offer personalized discounts, or send stock alerts—boosting both click-through and conversion rates.
1. YITH WooCommerce Wishlist
YITH WooCommerce Wishlist is one of the most widely used WooCommerce Wishlist Plugins available today. Developed by YITH, a trusted name in WordPress and WooCommerce plugin development, this tool helps customers save their favorite products and share wishlists with friends or across social platforms. It not only improves the user experience but also helps boost conversions by capturing purchase intent.
Features:
- Let users create multiple wishlists, suitable for different occasions or preferences
- Allows easy sharing of wishlists through email and social media
- Enables store admins to view the most popular products added to wishlists
- Offers an optional “Ask for an Estimate” feature to convert wishlist items into custom quotes
- Supports product variations, custom notes, and wishlist privacy settings
- Fully compatible with major WooCommerce themes and multilingual plugins
- Comes with a customizable wishlist page layout and button designs
Price:
YITH WooCommerce Wishlist is available in two versions:
- Free Version (Basic features for small stores)
- Premium Version at €94.99/year, which includes advanced options like multi-wishlists, promotional emails, and user activity tracking.
Advantages:
- Helps build long-term engagement by enabling return visits to the store
- Offers valuable analytics to identify high-demand products
- Supports lead generation through shared wishlists and referrals
- Promotes personalized marketing with follow-up emails and promotions
- Smoothly integrates with WooCommerce themes and plugins for easy setup
- Improves customer satisfaction by simplifying product discovery and future purchases
2. Wishlists for WooCommerce
Wishlists for WooCommerce is an official extension available on WooCommerce’s marketplace. Designed to work seamlessly with the WooCommerce ecosystem, this plugin brings reliable and efficient wishlist functionality to online stores. It’s crafted for both guest users and logged-in customers, giving everyone the ability to save and return to favorite products.
Features:
- Allows customers to create unlimited wishlists, even without an account
- Provides wishlist sharing options via social media and email
- Enables privacy controls (public, shared, or private lists)
- Offers an admin dashboard to monitor wishlist activity and product popularity
- Includes “Add to Wishlist” buttons on product and archive pages
- Fully responsive design suitable for mobile and tablet devices
- Supports custom themes and is translation-ready
Price:
Wishlists for WooCommerce is a premium plugin available for $79/year, which includes 1 year of updates and support from WooCommerce.
Advantages:
- Seamless integration with WooCommerce’s core architecture ensures stability
- Guest wishlist functionality improves usability for first-time visitors
- Privacy settings encourage user confidence and personalized list management
- Performance-optimized to reduce loading time and improve UX
- Analytics offer insights into trending products, helping with stock decisions
- Simple setup with no additional configuration or coding knowledge required
3. TI WooCommerce Wishlist
TI WooCommerce Wishlist is a powerful plugin designed to give your WooCommerce store enhanced wishlist functionality with minimal setup. Developed by Template Invaders, it provides users with the ability to save products they are interested in, which improves user experience and increases return visits.
Features:
- Fully customizable wishlist page and buttons
- Social sharing support (Facebook, Twitter, Pinterest, and email)
- Option to allow guests to create wishlists
- Multi-wishlist support in the premium version
- Automated email notifications when wishlist products go on sale
- Analytics dashboard to track most-wished products
- Shortcode support for easy integration
- GDPR compliance and multi-language ready
Price:
TI WooCommerce Wishlist is available in both free and premium versions.
- Free version: Available on WordPress.org
- Pro version: Starts at $79/year for a single site with additional features like promotional emails, multi-wishlist creation, and more detailed analytics.
Advantages:
- Offers one of the most user-friendly interfaces among wishlist plugins
- Helps recover abandoned carts by notifying users when wishlist items drop in price
- Integration with major email marketing tools helps in remarketing efforts
- Customizable design ensures seamless alignment with store themes
- Adds a layer of personalization that can increase user engagement and conversions
- Lightweight and optimized for performance
- Strong community support and frequent updates from the developers
4. Premmerce Wishlist for WooCommerce
Premmerce Wishlist for WooCommerce is a lightweight and effective wishlist plugin built specifically for WooCommerce stores. It helps users track products they like and plan future purchases without the need to add items to the cart immediately. The plugin focuses on simplicity and performance, ensuring no slowdown in your store’s load times.
Features:
- Seamless integration with WooCommerce default product and shop pages
- Add to wishlist button appears on product listings and individual pages
- Works for both logged-in and guest users
- Ajax-powered interactions for faster wishlist management
- Clean and intuitive UI for both customers and store owners
- Built-in shortcode to display wishlists anywhere
- Compatible with major WooCommerce themes
- Easily customizable through WordPress customizer or theme CSS
Price:
- Free version: Available on WordPress.org with core features.
- Premium version: Included as part of the Premmerce Suite (starts at $199/year for multiple plugins), offering enhanced features and support.
Advantages:
- Does not require heavy configuration—ideal for beginners
- Ajax support improves performance and interactivity without page reloads
- Keeps the user journey uninterrupted by allowing product saving for later
- Enhances customer experience, increasing the likelihood of return visits
- Great for seasonal promotions and strategic remarketing
- Designed with scalability in mind, suitable for small to large stores
- Built by a company with a strong WooCommerce ecosystem, ensuring compatibility with other tools
5. ShopEngine Wishlist Module
The ShopEngine Wishlist Module is a feature-packed addition to the ShopEngine Elementor add-on for WooCommerce. Ideal for stores already using Elementor, it offers tight integration and extensive design control.
Features:
- Elementor-based drag-and-drop wishlist customization
- AJAX-powered wishlist add/remove actions
- Button positioning and design flexibility
- Multi-device responsiveness
- Integrated analytics dashboard
Price:
- Comes bundled with ShopEngine Pro – $59/year for 1 site
Advantages:
- Perfect fit for Elementor-based WooCommerce stores
- Offers seamless design flexibility
- No third-party popups or redirects
- Real-time wishlist management
- Supports advanced styling and interaction design
6. WPC Smart Wishlist for WooCommerce
WPC Smart Wishlist for WooCommerce is a lightweight yet feature-rich plugin developed by WPClever. It’s designed to seamlessly integrate wishlist functionality into your WooCommerce store while maintaining site speed and responsiveness. With both free and premium options, this plugin caters to small and large stores alike, offering customizable layouts, AJAX support, and strong compatibility with modern themes and page builders.
Features:
- Add to wishlist button on shop and product pages
- AJAX-powered add/remove without page reload
- Fully customizable button styles, text, and position
- Wishlist page shortcode for full display control
- Option to show product stock status, prices, and add-to-cart buttons in wishlist
- Shareable wishlist links for social media and email
- Compatibility with Elementor, WPBakery, and other page builders
- Support for grouped, variable, and bundled products
- Mobile responsive and translation-ready
Price:
- Free version: Available on WordPress.org with essential wishlist features
- Premium version: Starting at $29 for a single site license with lifetime updates and more display customization options
Advantages:
- Simple and fast setup, ideal for store owners with minimal technical experience
- Maintains excellent performance with low resource consumption
- Customers can view and share wishlists easily, promoting product visibility
- Multiple layout options fit a wide range of design needs
- Affordable one-time pricing makes it a cost-effective premium option
- Enhances customer experience and supports decision-making over time
- Integrates smoothly with other WPClever plugins for advanced functionality
7. Wishlist for WooCommerce by WPFactory
Wishlist for WooCommerce by WPFactory is a lightweight, straightforward plugin designed for maximum flexibility. It lets customers create and manage wishlists without account registration.
Features:
- Guest and registered user support
- Unlimited wishlists per user
- Custom button positions (archives, product pages, etc.)
- Email wishlist sharing option
- Custom redirect URL after adding an item
- Shortcodes and developer hooks are available
Price:
- Free version on WordPress.org
- Pro version starts at $19.99/year for a single site
Advantages:
- Extremely lightweight and minimal resource usage
- Ideal for simple wishlist implementation
- Fully customizable with templates and shortcodes
- Enables non-logged-in users to create wishlists
- Provides store owners with product demand insights
8. Addonify Wishlist for WooCommerce
Addonify Wishlist for WooCommerce is a modern and responsive plugin designed to enrich your WooCommerce store with intuitive wishlist functionality. Tailored for user engagement and store optimization, it enables both guest and registered customers to save products and return later. From capturing intent to boosting conversion funnels, Addonify focuses on performance, flexibility, and data-driven insights.
Features:
- AJAX-powered “Add to Wishlist” button for seamless interaction
- Prominent off-canvas wishlist sidebar for quick access
- Unlimited wishlists per user, ideal for organizing different types of items
- Social sharing of wishlists via email and social media
- Guest and user support, saving wishlists across sessions
- Customizable button labels, icons, and display styles
- Detailed analytics for popular products and wishlist behavior
- Shortcodes and widget support for flexible placement
- Translation-ready and mobile-responsive layout
Price:
- Free version: Provides core wishlist features via WordPress.org
- Pro version: Starts at $79/year for a single site license, offering advanced analytics, automation if wishlist items go on sale or back in stock, and integration with other marketing tools.
Advantages:
- Delivers a clean, engaging UX for both desktop and mobile users
- Captures customer behavior data to guide marketing and inventory planning
- Guest wishlist support increases accessibility for first-time visitors
- Seamless integration with WooCommerce themes and page builders
- Promotes sharing and organic traffic through wishlist-based social features
- Lightweight architecture preserves site speed and ensures scalability
9. WooCommerce Wishlist Plugin by TemplateMonster
WooCommerce Wishlist Plugin by TemplateMonster is a clean and robust plugin designed for WooCommerce stores that want to give customers a streamlined wishlist experience. It integrates well with TemplateMonster WooCommerce themes but is also compatible with most other WooCommerce-supported themes. The plugin is built to be lightweight, fast, and intuitive for users, without any unnecessary bulk.
Features:
- Simple “Add to Wishlist” button added to product pages
- Automatically updates wishlist counts
- Separate wishlist page with product thumbnails
- Compatible with major WooCommerce themes
- Clean code for performance optimization
- Easy-to-style UI for front-end customization
Price:
The plugin is available through TemplateMonster’s marketplace for a one-time fee starting at $25, which includes future updates and 6 months of support.
Advantages:
- Straightforward setup and integration
- Great for stores using TemplateMonster themes
- No bloated features—keeps site performance optimized
- Well-suited for minimalist stores focused on UX
- Offers a premium feel at a competitive one-time price
10. Premio WooCommerce Wishlist
Premio WooCommerce Wishlist is a modern, lightweight wishlist plugin created by Premio, known for its elegant and high-performance WordPress tools. It’s designed to help store owners enhance customer experience and recover lost sales by allowing shoppers to save and revisit their favorite products with ease.
Features:
- Clean, mobile-optimized wishlist UI
- “Add to Wishlist” button appears on shop and product pages
- Allows guest users to create and save wishlists
- Wishlist sharing via email or social platforms
- Option to display a floating wishlist button or a custom position
- Store owners can access reports about popular wishlisted items
- Customizable wishlist appearance to match store branding
- Email reminders to users about items on their wishlist (Premium)
- Supports multiple wishlists and privacy control (Premium)
- Works smoothly with most WooCommerce themes
Price:
- Free version: Available with essential wishlist functionalities
- Premium version: Starts at $39/year for one site, including advanced sharing, reminders, and design customizations
Advantages:
- Quick setup and minimal impact on website performance
- Helps boost user engagement by letting customers track their product interests
- Increases conversion rates by reminding users of their wishlist items
- Adds a professional, modern wishlist feature with minimal effort
- Ideal for both small and large WooCommerce stores
- Guest wishlist support makes it more accessible for first-time users
- Built-in analytics provide actionable business insights
Final Thoughts on Choosing the Best WooCommerce Wishlist Plugin
Adding a wishlist feature to your WooCommerce store is more than just a nice-to-have — it’s a conversion booster and a powerful engagement tool. The right WooCommerce Wishlist Plugin not only allows users to bookmark their favorite products but also gives store owners valuable insights into customer preferences. Whether you choose a robust plugin like YITH WooCommerce Wishlist or a sleek solution like Premio WooCommerce Wishlist, each tool offers unique features tailored to different needs and budgets.
From enabling social sharing and guest wishlists to sending email reminders and offering multiple list management, these plugins enhance the shopping experience and increase sales potential. Be sure to consider your store size, target audience, and feature requirements before choosing the ideal plugin. Integrating a wishlist feature is a simple step that delivers long-term benefits for both customer satisfaction and business growth.
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