Updated March 6, 2026.
Your WooCommerce store needs more than just great products. You need a way to bring customers back. That is where newsletter and SMS plugins come in. They let you send order updates, promotional emails, abandoned cart reminders, and text alerts. All from your WordPress dashboard.
But with dozens of options available, picking the right one is not easy. Some focus on email marketing. Others handle SMS notifications. A few do both. Price, features, and ease of use vary a lot between them.
We tested and compared 10 of the best WooCommerce newsletter and SMS plugins in 2026. This guide covers what each one does, what it costs, and who it is best for. Whether you want to send simple order texts or run full email automation campaigns, there is a plugin here for you.
| Plugin | Best For | Price | Rating |
|---|---|---|---|
| WooCommerce SMS Notifications | Official SMS alerts | $29/year | 4.5/5 |
| YITH WooCommerce SMS Notifications | Custom SMS templates | $79.99/year | 4.4/5 |
| Mailchimp for WooCommerce | Email marketing beginners | Free / $13+/mo | 4.3/5 |
| Klaviyo for WooCommerce | Advanced email + SMS | Free / $20+/mo | 4.6/5 |
| Omnisend for WooCommerce | Omnichannel automation | Free / $16+/mo | 4.5/5 |
| Brevo (formerly Sendinblue) | Budget-friendly all-in-one | Free / $9+/mo | 4.4/5 |
| Newsletter for WordPress | Self-hosted newsletters | Free / $69+/year | 4.5/5 |
| Jeep SMS by Starter Sites | Lightweight SMS | Free | 4.2/5 |
| FluentCRM | Self-hosted CRM + email | $103/year | 4.7/5 |
| AutomateWoo | WooCommerce automation | $9.92/mo | 4.5/5 |
★★★★★ 4.8/5, Editor’s Rating
Rating: 4.5 out of 5 stars
WooCommerce SMS Notifications is the official SMS extension built by WooCommerce. It connects your store to Twilio and sends automatic text messages when order statuses change. Customers get instant updates on their phone. Store owners get notified of new orders too.
Setup is straightforward. Install the plugin, enter your Twilio API credentials, and choose which order statuses trigger a text. You can customize message templates with variables like order number, customer name, and tracking info. It works with most WooCommerce shipping plugins out of the box.
This is a no-frills plugin. It does one job and does it well. If you just need order SMS notifications without the complexity of a full marketing platform, this is your best bet.
Key Features
- Automatic SMS on order status changes (processing, completed, refunded, etc.)
- Admin notifications for new orders via text
- Customizable message templates with dynamic variables
- Twilio integration for reliable delivery
- International phone number support
Pricing: $29/year (plus Twilio usage fees)
★★★★★ 4.7/5, Editor’s Rating
Rating: 4.4 out of 5 stars
YITH WooCommerce SMS Notifications gives you more control over your SMS workflow. It supports multiple SMS gateways including Twilio, Vonage, and BulkSMS. You are not locked into a single provider. That means you can shop around for the best rates in your region.
The plugin shines with its template editor. You can create different messages for each order status. You can also send SMS to specific user roles, not just customers. Store managers, warehouse staff, and fulfillment teams can all get their own notification types. The conditional logic lets you trigger SMS based on payment method, shipping zone, or product category.
If you need more flexibility than the official WooCommerce extension offers, YITH is the upgrade. It costs more but gives you features that matter for stores with complex workflows.
Key Features
- Multiple SMS gateway support (Twilio, Vonage, BulkSMS, and more)
- Conditional triggers based on payment method, shipping zone, or product
- Role-based notifications for staff and customers
- Advanced message template editor with dynamic placeholders
- SMS delivery logs and reporting
Pricing: $79.99/year (single site license)
★★★★☆ 4.6/5, Editor’s Rating
Rating: 4.3 out of 5 stars
Mailchimp is one of the most popular email marketing platforms in the world. Their free WooCommerce plugin syncs your store data, customer lists, and purchase history directly to your Mailchimp account. From there you can build email campaigns, set up automations, and track revenue from every email you send.
The plugin automatically adds customers to your Mailchimp audience when they check out. It also syncs product data so you can use product recommendation blocks in your emails. Abandoned cart emails, order follow-ups, and win-back campaigns are all available through Mailchimp’s automation builder.
Mailchimp now offers SMS marketing too, though it is limited to US numbers at the time of writing. For most WooCommerce stores, the email features alone make this plugin worth installing. The free plan covers up to 500 contacts, which is enough for small stores just getting started.
Key Features
- Automatic customer and order sync to Mailchimp
- Product recommendation blocks in emails
- Abandoned cart recovery emails
- Revenue tracking and campaign analytics
- Pre-built automation workflows (welcome series, post-purchase, win-back)
Pricing: Free for up to 500 contacts. Paid plans start at $13/month.
★★★★☆ 4.5/5, Editor’s Rating
Rating: 4.6 out of 5 stars
Klaviyo is built for ecommerce. It pulls in every piece of data from your WooCommerce store and lets you use it in email and SMS campaigns. You can segment customers by purchase history, browse behavior, lifetime value, and dozens of other attributes. The level of targeting is hard to match with other tools.
What sets Klaviyo apart is its predictive analytics. It can forecast when a customer is likely to buy again, their expected lifetime value, and churn risk. You can build automated flows around these predictions. Send a discount to customers at risk of churning. Upsell to high-value buyers. The possibilities are deep.
Klaviyo also handles SMS natively. You can combine email and text messages in the same automation flow. A customer might get an email first, then a text reminder two days later if they did not open it. Both channels share the same data and segments. The free plan includes 250 contacts and 150 SMS credits per month.
Key Features
- Deep WooCommerce data sync (orders, products, customer profiles)
- Predictive analytics for churn risk and lifetime value
- Combined email + SMS automation flows
- Advanced segmentation with behavioral triggers
- A/B testing for subject lines, content, and send times
Pricing: Free for up to 250 contacts. Email plans start at $20/month. SMS pricing is usage-based.
★★★★☆ 4.4/5, Editor’s Rating
Rating: 4.5 out of 5 stars
Omnisend takes an omnichannel approach. It combines email, SMS, push notifications, and popups in one platform. The WooCommerce plugin syncs your store data and gives you access to all these channels from a single dashboard. You do not need to juggle multiple tools.
The pre-built automation workflows are a standout feature. Omnisend ships with ready-made flows for welcome series, abandoned cart recovery, order confirmation, shipping updates, and post-purchase follow-ups. You can activate them with a few clicks. Each workflow can mix email and SMS steps based on customer preferences.
Omnisend also includes signup forms, landing pages, and a drag-and-drop email builder with product blocks that pull directly from your WooCommerce catalog. The free plan is generous. You get up to 250 contacts, 500 emails per month, and 60 SMS credits. Paid plans unlock unlimited contacts on higher tiers.
Key Features
- Email, SMS, and push notifications from one platform
- Pre-built ecommerce automation workflows
- Product picker blocks for emails
- Signup forms and popups built in
- Revenue attribution and campaign analytics
Pricing: Free for up to 250 contacts. Paid plans start at $16/month.
★★★★☆ 4.3/5, Editor’s Rating
Rating: 4.4 out of 5 stars
Brevo (you may know it as Sendinblue) is an all-in-one marketing platform that handles email, SMS, WhatsApp, and chat. Their WooCommerce plugin syncs your customers and orders automatically. You can then build campaigns across any of these channels without leaving Brevo.
The biggest advantage of Brevo is pricing. Their free plan includes 300 emails per day with unlimited contacts. That is far more generous than most competitors. SMS credits are pay-as-you-go, and rates are competitive for most countries. For budget-conscious store owners, Brevo is hard to beat on value.
Brevo also includes a CRM, transactional email service, and marketing automation builder. You can manage customer relationships, send order confirmation emails through their SMTP relay, and build complex automation workflows. It is a lot of functionality packed into one tool. The trade-off is that the interface can feel overwhelming at first.
Key Features
- Email, SMS, WhatsApp, and live chat from one platform
- 300 emails per day on the free plan with unlimited contacts
- Built-in CRM and transactional email (SMTP)
- Marketing automation with visual workflow builder
- Pay-as-you-go SMS credits with competitive rates
Pricing: Free (300 emails/day, unlimited contacts). Paid plans from $9/month. SMS is pay-as-you-go.
★★★★☆ 4.2/5, Editor’s Rating
Rating: 4.5 out of 5 stars
Newsletter is a self-hosted email marketing plugin. Unlike cloud-based tools, it stores your subscriber list and sends emails directly from your WordPress site. You do not pay per subscriber. You own your data. For store owners who want full control and no recurring SaaS fees, this is a strong option.
The plugin includes a drag-and-drop email composer, subscriber management, and basic automation. The WooCommerce addon (available in the premium version) lets you segment subscribers by purchase history and send targeted product campaigns. You can also add subscription checkboxes to your checkout page.
The catch is deliverability. Self-hosted email needs proper SMTP configuration (via Amazon SES, SendGrid, or similar) to avoid spam folders. If you set that up correctly, Newsletter gives you unlimited emails without the per-contact pricing of cloud platforms. The free version works for basic newsletters. The premium addons unlock WooCommerce integration, automation, and advanced reporting.
Key Features
- Self-hosted with no per-subscriber limits
- Drag-and-drop email composer
- WooCommerce integration for purchase-based segmentation (premium)
- Checkout subscription checkbox
- Compatible with Amazon SES, SendGrid, and other SMTP services
Pricing: Free core plugin. Premium addons start at $69/year.
★★★★☆ 4.1/5, Editor’s Rating
Rating: 4.2 out of 5 stars
Jeep SMS is a lightweight SMS notification plugin for WooCommerce. It focuses on sending order status updates via text message without any bloat. If you want a simple, free way to add SMS notifications to your store, Jeep SMS delivers.
The plugin supports several SMS gateways including Twilio, Nexmo (Vonage), and MSG91. Setup takes minutes. Pick your gateway, enter the API key, and choose which order statuses should trigger notifications. You can send texts to customers, admins, or both.
Jeep SMS does not try to be a marketing tool. There are no campaigns, no subscriber lists, no automation flows. It is purely for transactional SMS. That simplicity is its strength. It stays out of your way and does not slow down your site. If you need promotional SMS features, look at Omnisend or Klaviyo instead. But for order notifications on a budget, Jeep SMS is solid.
Key Features
- Free and lightweight SMS notification plugin
- Multiple gateway support (Twilio, Nexmo, MSG91)
- Admin and customer SMS notifications
- Customizable message templates
- No bloat or unnecessary features
Pricing: Free (you only pay for SMS gateway usage)
★★★★☆ 4.0/5, Editor’s Rating
Rating: 4.7 out of 5 stars
FluentCRM is a self-hosted email marketing and CRM plugin built for WordPress. It stores everything in your own database. No external SaaS platform. No per-contact pricing. You pay once for the plugin license and send unlimited emails to unlimited contacts. For growing WooCommerce stores, that pricing model saves real money.
The plugin includes a visual automation builder, email sequences, contact segmentation, and detailed analytics. The WooCommerce integration is excellent. You can trigger automations based on purchases, cart abandonment, refunds, subscription renewals, and more. Segment customers by products bought, total spend, order count, or any custom field.
FluentCRM pairs well with FluentSMTP (free) for reliable email delivery and Fluent Forms for lead capture. The ecosystem works together smoothly. If you are already using other Fluent plugins, adding FluentCRM is a natural fit. The only downside is that it does not support SMS natively. You will need a separate tool for text messaging.
Key Features
- Self-hosted CRM and email marketing with no per-contact fees
- Visual automation builder with WooCommerce triggers
- Advanced segmentation by purchase behavior and custom fields
- Email sequences and drip campaigns
- Detailed analytics with revenue tracking per campaign
Pricing: Starts at $103/year for a single site license. Unlimited contacts and emails.
★★★☆☆ 3.9/5, Editor’s Rating
Rating: 4.5 out of 5 stars
AutomateWoo is another official WooCommerce extension. It is focused on marketing automation rather than just notifications. You can build workflows that trigger emails, change order statuses, add tags, send coupons, and much more based on customer behavior.
The abandoned cart recovery feature alone makes it worthwhile. AutomateWoo tracks when a logged-in customer adds items to their cart but does not complete checkout. It then sends a series of reminder emails with a link back to their cart. You can include a coupon to sweeten the deal. Many store owners report recovering 10-15% of abandoned carts this way.
Other useful workflows include win-back emails for inactive customers, review request emails after delivery, personalized coupons on birthdays, and wishlist reminders. AutomateWoo also integrates with subscriptions and memberships plugins. It does not handle SMS directly, but you can connect it with Twilio through custom actions or pair it with a dedicated SMS plugin.
Key Features
- Abandoned cart recovery with automatic email sequences
- Win-back campaigns for inactive customers
- Personalized coupon generation and delivery
- Review request emails timed after order delivery
- Integrates with WooCommerce Subscriptions and Memberships
Pricing: $9.92/month billed annually
Picking the right plugin depends on what your store actually needs. Here are the key factors to consider.
Email Only, SMS Only, or Both?
If you just need order SMS notifications, go with WooCommerce SMS Notifications or YITH SMS Notifications. If you want email marketing, look at Mailchimp, FluentCRM, or Newsletter. If you want both email and SMS in one tool, Klaviyo, Omnisend, or Brevo are your best options.
Cloud vs. Self-Hosted
Cloud platforms like Klaviyo and Omnisend handle deliverability for you. Self-hosted tools like FluentCRM and Newsletter give you full data ownership and no per-contact fees. The trade-off is that self-hosted requires more setup and maintenance. You need proper SMTP configuration and server resources.
Budget
Small stores with under 500 contacts can use Mailchimp, Omnisend, or Brevo for free. Growing stores with 1,000+ contacts should compare per-contact pricing carefully. FluentCRM and Newsletter eliminate per-contact costs entirely with their flat annual license fees. For SMS, the gateway fees (Twilio, Vonage, etc.) are a separate cost no matter which plugin you use.
Automation Needs
Basic automation (welcome emails, order updates) is available in most plugins. Advanced automation with branching logic, predictive analytics, and multi-channel flows requires Klaviyo, Omnisend, or AutomateWoo. FluentCRM also has a capable automation builder at a lower price point.
What is the best free WooCommerce newsletter plugin?
Mailchimp for WooCommerce is the best free option for most stores. It offers up to 500 contacts on the free plan with email automation, product recommendations, and abandoned cart emails. Brevo is another strong free option if you need more contacts (unlimited) but fewer daily emails (300/day).
Can I send SMS notifications from WooCommerce without a plugin?
Not easily. WooCommerce does not include SMS functionality by default. You need a plugin to connect your store to an SMS gateway like Twilio or Vonage. The plugins listed here handle that connection and let you configure which order events trigger a text message.
How much does it cost to send SMS from WooCommerce?
SMS costs depend on your gateway provider and destination country. Twilio charges around $0.0079 per SMS in the US. International rates are higher. On top of gateway fees, some plugins charge a license fee ($29-$80/year). Free plugins like Jeep SMS only require gateway costs.
Is Klaviyo better than Mailchimp for WooCommerce?
Klaviyo is better for stores that need advanced segmentation, predictive analytics, and combined email + SMS. Mailchimp is better for beginners who want a simple, affordable email marketing tool. Klaviyo’s free plan has a lower contact limit (250 vs. 500) but its automation and data features are more powerful for ecommerce.
Can I use multiple newsletter and SMS plugins together?
Yes, many store owners use separate plugins for email and SMS. For example, you might use FluentCRM for email marketing and WooCommerce SMS Notifications for text alerts. Just make sure the plugins do not conflict with each other. Avoid running two email marketing plugins that both sync contacts, as this can cause duplicate data and deliverability issues.
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Newsletter and SMS plugins are not optional for WooCommerce stores in 2026. Customers expect order updates via text. They respond to well-timed promotional emails. The stores that communicate well are the ones that build repeat business.
For most stores, we recommend starting with one email tool and one SMS tool. Klaviyo or Omnisend are excellent if you want both channels in one platform. FluentCRM is the best value for email-only if you prefer self-hosted. And WooCommerce SMS Notifications is the simplest path to order text alerts.
Start with the free tiers where available. Test what works for your audience. Then upgrade as your subscriber list and revenue grow. The right plugin combination will pay for itself many times over through recovered carts, repeat purchases, and stronger customer relationships.
