Updated January 18, 2026.
Brands help shoppers navigate large catalogs. Here’s a 2026 walkthrough for adding and managing brand taxonomy, filters, and landing pages inside WooCommerce.
Brand groundwork
- Create brand taxonomy: Tie logos, attributes, and descriptions to products.
- Display filters: Add brand filters to archives and search results.
- Landing pages: Build brand-specific collections or campaigns.
Affiliate spotlight
YITH WooCommerce Brands Add-On plugs in filter widgets, badges, and brand archives.
Final thoughts
Start with a clean brand taxonomy, then surface it on collection pages and product headers to help shoppers explore familiar names.
