Customer retention and engagement have become central to the success of any WooCommerce-powered store. In 2025, simply offering quality products isn’t enough; the real differentiator lies in how consistently and effectively a business communicates with its customers. This is where WooCommerce Newsletter & SMS Plugins come into play.
These plugins help store owners stay connected with their customer base through automated newsletters and real-time SMS alerts. Whether it’s announcing flash sales, sending cart recovery messages, or keeping customers updated with order status, newsletters and SMS notifications serve as high-conversion touchpoints. More importantly, when used together, they enable multichannel communication that improves reach, timing, and response.
The demand for such plugins has increased as businesses prioritize automation, personalization, and mobile-friendly marketing strategies. Whether you run a small niche store or a large-scale eCommerce business, choosing the right plugin can help reduce cart abandonment, boost repeat purchases, and improve customer satisfaction.
This blog explores the 10 Best WooCommerce Newsletter & SMS Plugins that can elevate your marketing automation strategy in 2025. You’ll learn what these plugins do, why they’re important, how they function, their types, key benefits, and a side-by-side comparison to help you make the best decision for your store.
Why You Need WooCommerce Newsletter & SMS Plugins in 2025
In 2025, customer engagement will be more competitive and data-driven than ever. Simply setting up a WooCommerce store isn’t enough — maintaining consistent, targeted communication is critical. This is where WooCommerce Newsletter & SMS Plugins play a pivotal role. They allow store owners to nurture relationships, improve customer retention, and increase conversions through automated, personalized messaging.
Email remains a highly cost-effective marketing channel, offering an impressive return on investment. Newsletters help businesses keep their audience informed about new arrivals, special deals, product recommendations, or store updates. Meanwhile, SMS marketing is increasingly valuable for time-sensitive alerts — like order confirmations, shipping updates, flash sales, and abandoned cart reminders — thanks to its higher open rates compared to email.
As customer expectations rise, so does the demand for personalized, immediate communication. These plugins enable segmentation, behavior tracking, and automation that let businesses send the right message at the right time. Integrating SMS and email tools with WooCommerce also improves marketing efficiency, reduces manual workload, and offers measurable results through built-in analytics.
In short, these plugins aren’t just tools; they’re essential assets for competitive eCommerce marketing in 2025. Without them, your store risks falling behind in both customer engagement and sales growth.
What Are WooCommerce Newsletter & SMS Plugins?
WooCommerce Newsletter & SMS Plugins are marketing automation tools designed to streamline and personalize customer communication within a WooCommerce store. These plugins enable online retailers to send newsletters, promotional emails, and SMS messages directly to customers based on specific triggers such as new orders, abandoned carts, product updates, shipping notifications, or custom campaigns.
They integrate seamlessly with WooCommerce, syncing with customer data, product listings, and order activity. Most plugins come with built-in templates, drag-and-drop builders, segmentation capabilities, and automation workflows to help store owners tailor communication to different audience segments. Newsletter plugins typically focus on email outreach — essential for regular product updates and marketing campaigns — while SMS plugins provide real-time alerts that can drive immediate action, especially on mobile devices.
Some advanced plugins offer a combined system that supports both email and SMS from a unified dashboard, reducing the need for multiple tools. They also offer analytics features to track open rates, click-throughs, bounce rates, and conversions, providing insight into what works and what needs adjustment.
In short, these plugins empower WooCommerce store owners to build strong relationships with customers by maintaining consistent, relevant, and timely communication.
How WooCommerce Newsletter & SMS Plugins Work
WooCommerce Newsletter & SMS Plugins work by integrating communication tools directly into your WooCommerce store. These plugins connect with customer data — like purchase history, cart activity, and user behavior — to send timely, automated messages through email or SMS.
Most plugins provide a dashboard within WooCommerce, where users can design email templates or SMS campaigns, set up automation triggers (like order placement, cart abandonment, or birthdays), and manage subscriber lists. Many plugins offer integrations with external services such as Mailchimp, Klaviyo, Twilio, and Sendinblue, allowing for expanded functionality and scalability.
You can segment your audience based on demographics, previous purchases, or engagement behavior. Once configured, the plugin automatically delivers newsletters or texts without requiring constant manual input. Advanced options may also include A/B testing, performance analytics, opt-in forms, and compliance tools for GDPR or TCPA.
These plugins help streamline communication, making marketing campaigns more effective and efficient — ultimately leading to better customer retention, increased repeat sales, and stronger brand loyalty.
Steps to Choose the Right WooCommerce Newsletter & SMS Plugin
Selecting the right WooCommerce Newsletter & SMS Plugins involves a practical evaluation based on your store’s communication needs and customer behavior. Below are the key steps that help streamline your decision:
- Identify Your Communication Goals
Start by defining whether your primary focus is sending promotional emails, abandoned cart reminders, or transactional SMS updates. This clarity helps narrow down plugin options that cater to specific communication channels. - Check Integration with Email & SMS Services
Ensure the plugin supports popular services like Mailchimp, Sendinblue, Twilio, or Klaviyo. Seamless integration avoids the need for external connectors or custom development. - Evaluate Automation and Segmentation Features
A good plugin should offer smart segmentation, scheduled messaging, and trigger-based automation. This ensures timely and relevant communication, boosting customer engagement and conversions. - Review Usability and Customization Options
Consider plugins that provide a user-friendly interface, drag-and-drop builders, and template customization. These features help in quickly designing branded emails or SMS messages without needing coding skills. - Ensure Compliance with Privacy Regulations
The plugin should support opt-in/opt-out features, GDPR compliance tools, and consent tracking to meet legal standards for email and SMS communication. - Look for Reporting and Analytics
Analytics dashboards allow you to track open rates, click-through rates, and delivery success—vital for optimizing future campaigns. - Check Pricing and Support
Compare pricing models and ensure you get access to reliable customer support. Some plugins offer limited features in free versions, while others require paid plans for full functionality.
1. YITH WooCommerce SMS Notifications
YITH WooCommerce SMS Notifications is an official plugin from YITH that enables WooCommerce store owners to send SMS updates both to customers and administrators when order statuses change. It integrates directly with the WooCommerce workflow and supports custom order statuses, making it a robust solution for real‑time communication.
Features
- Trigger SMS based on WooCommerce order status changes (e.g., processing, shipped, completed), including custom statuses from the YITH custom status plugin.
- Support for over 30 SMS gateway providers (including Twilio, MessageBird, ClickSend, Nexmo, SMSPlanet, BulkSMS, SMSAPI, and more).
- Customizable SMS templates with dynamic placeholders and optional URL shortening (via Bitly or TinyURL) for maintaining within 160-character limits.
- Admin can receive notifications (e.g., new orders, low stock, refunds) — enabling quick response times.
- The checkout opt‑in checkbox allows customers to choose SMS updates, and supports multilingual presentation via WPML
- SMS logs, send‑test capabilities, and message history in order notes.
Price
- Premium license starts at approximately €69.99/year per site (with standard YITH licensing).
- Includes one year of plugin updates, bug fixes, and technical support.
- 30‑day money‑back guarantee.
Advantages
- Wide provider compatibility supports global reach and flexibility in SMS delivery cost.
- Deep WooCommerce integration with support for custom statuses and admin/customer notifications reduces setup complexity.
- Customizable messages with dynamic placeholders and URL shortening enable clean, informative SMS within limits.
- Admin SMS alerts help store managers respond quickly to order events or stock issues, improving operational efficiency.
- Opt‑in functionality ensures compliance and improves user trust, paired with WPML compatibility for localization.
- Automated real‑time communication builds brand reliability and increases transparency—bolstering customer trust.
2. SMS Customer Notifications for WooCommerce (by Zorem)
SMS Customer Notifications for WooCommerce is an official extension available on WooCommerce.com, developed by Zorem. This plugin enables WooCommerce merchants to send automated SMS messages to customers and admins based on order status changes, shipping updates, subscription events, and store pickup notifications. It provides a comprehensive, reliable solution to keep both parties informed in real time.
Features
- Auto-triggered SMS to customers on WooCommerce order status changes (processing, completed, shipped, custom statuses).
- Supports shipping & delivery notifications, store pickup updates, subscription lifecycle messages, and appointment reminders if WooCommerce Bookings is used.
- Accepts multiple SMS API providers (Twilio, WhatsApp Business, ClickSend, Nexmo, Vonage, and more).
- Phone number validation during checkout (via Twilio or Vonage), and optional customer opt‑in selection during or post-checkout.
- Personalized messages with dynamic placeholders and manual SMS sends from the order admin screen.
- “Do Not Disturb” scheduling to prevent SMS sending during off-hours, ensuring respect for customer time zones
- Complete SMS history and logs are visible in the order notes and WooCommerce logs for audit and tracking purposes.
- Full support for WooCommerce Subscriptions and TrackShip, enabling SMS triggers for renewals, cancellations, shipping events, and more
Price
- Annual license priced at US $129/year for one site, with a two-year option available at approximately US $206.40 (20% discount applied).
- This includes plugin updates, improvements, and technical support and is backed by a 30‑day money‑back guarantee.
Advantages
- Comprehensive Coverage: Handles SMS notifications across the full WooCommerce workflow—including orders, bookings, subscriptions, shipping, and pickups—ideal for stores needing detailed communication automation.
- Flexible Provider Integration: Works with a wide range of top-tier SMS service providers, offering global reach and pricing flexibility.
- Privacy Compliance & Opt‑In Control: Customers can optionally opt into receiving SMS during checkout or later, with “Do Not Disturb” scheduling to respect customer preferences and time zones.
- Personalization & Manual Options: Supports dynamic template placeholders for personalization and allows manual SMS sends for special updates from the admin area.
- Reliable Auditing: SMS logs in order notes and logs help admins track message history and ensure accountability.
- Subscription & Shipment Support: Seamlessly integrates with Subscription and TrackShip plugins to automate SMS updates for renewals, status changes, and shipping milestones
3. MailPoet
MailPoet is a powerful email marketing plugin designed exclusively for WordPress and WooCommerce stores. It enables merchants to create, send, and automate email campaigns directly from the WordPress dashboard. With its seamless WooCommerce integration, MailPoet is well-suited for sending newsletters, abandoned cart reminders, and transactional emails to customers.
Features:
- Built-in drag-and-drop email editor
- Automated welcome emails and abandoned cart recovery
- Product recommendations and WooCommerce email triggers
- Segmentation based on customer behavior and purchase history
- GDPR-compliant subscription forms
- Real-time email analytics and performance tracking
Price:
MailPoet offers a free plan for up to 1,000 subscribers. Premium plans start from €10/month, with pricing scaling based on the number of subscribers.
Advantages:
- No need for third-party email marketing platforms
- Native WooCommerce support without complex configurations
- Visual, user-friendly email builder for non-tech users
- Deliverability optimization with MailPoet’s own sending service
- Time-saving automation for common WooCommerce workflows
4. AutomateWoo (SMS & Email Marketing, by WooCommerce)
AutomateWoo is a comprehensive marketing automation plugin for WooCommerce, offering both SMS and email workflows. Built by WooCommerce, it supports automated campaigns like abandoned cart follow-ups, review requests, and coupon sends triggered by customer actions.
Features
- Send automated SMS and email campaigns based on triggers such as cart abandonment or wishlist creation.
- Generate unique coupons for personalized offers or thank-you incentives.
- Capture customer behavior and segment audiences for tailored follow-ups.
- Native integration enables triggers for forms, campaigns, and purchase paths. MoreConvert
Price
- Normally priced around US $99/year, currently discounted to ~$59.40 for a single-site license.
Advantages
- All-in-one marketing automation—no need to use separate email and SMS tools.
- WooCommerce-native, ensuring seamless compatibility and updates.
- Deep personalization and segmentation elevate conversion potential.
- Supports coupon automation that drives behavior and loyalty.
5. WPNotif – Multi-Channel SMS & WhatsApp Notifications
WPNotif is a flexible messaging plugin that supports SMS, WhatsApp, and even email notifications, fully compatible with WooCommerce. It offers scheduling, multi-gateway support, and multi-language capabilities.
Features
- Send WooCommerce order status updates via SMS or WhatsApp.
- Schedule newsletters and post notifications to customers.
- Supports contact form alerts, new post SMS, and multilingual setups.
- Compatible with plugins like Dokan, Elementor, and Gravity Forms.
Price
- $34 for a regular license (CodeCanyon), with an optional $10.88 support extension.
- Some sources list annual pricing at ~$27–$60, depending on the marketplace.
Advantages
- Multi-channel support (SMS and WhatsApp) improves reach.
- Inexpensive and accessible for small stores or agencies.
- Offers advanced notification flows without heavy overhead.
- Gateway flexibility helps control messaging costs.
6. Twilio SMS Notifications for WooCommerce
This plugin integrates WooCommerce with Twilio, enabling order status-based SMS alerts. It manages the technical API integration while making automated SMS simple to configure.
Features
- Sends SMS for order events (e.g., processing, completed, refunded).
- Option to manually send SMS from the admin interface.
- Supports setting custom triggers with WooCommerce Order Status Manager.
Price
- Usually free as far as the plugin goes; requires a Twilio account for SMS usage. Some premium integrations, like ShopMagic, may cost.
Advantages
- Clean, minimal plugin focused on order notifications.
- No recurring plugin fee—just SMS credits via Twilio.
- Ideal for stores already using Twilio or needing simple SMS triggers.
7. SMS Alert Order Notifications – WooCommerce
SMS Alert Order Notifications is a straightforward plugin that automates notifications to both customers and admins about order statuses. It includes additional tools like OTP verification and low stock alerts.
Features
- SMS alerts on order updates, stock levels, and refunds.
- Auto-URL shortening, custom templates, and messages to selected users.
- Supports OTP for login and order confirmation.
Price
- Free core plugin—no initial cost.
- Extensions available; some advanced features may require a premium purchase.
Advantages
- Zero entry barrier for essential order updates.
- Designed for both customer and admin visibility.
- Useful extras like OTP and low stock alerts add operational value.
8. Texty SMS Notification Plugin for WordPress
Texty is a lightweight, free plugin enabling automated SMS (and WhatsApp/Telegram) messages on WordPress. It supports WooCommerce order notifications through integration with popular SMS gateways.
Features
- Automated SMS for WooCommerce order status changes (processing, completed, etc.).
- Integration with Twilio, Vonage, Plivo, and Clickatell.
- Segment messages, A/B testing, popups, and banner integrations.
Price
- Fully free plugin, though it requires gateway credits for actual SMS sending.
Advantages
- Budget-friendly entry point for stores.
- Minimal setup, ideal for basic transactional messaging.
- Lightweight and doesn’t affect performance—no premium licences needed.
9. SMS Notifications by BulkGate
BulkGate SMS Notifications is an omnichannel messaging plugin for WooCommerce that supports SMS and Viber notifications via the BulkGate platform. It offers analytics tracking and message personalization.
Features
- Supports both SMS and Viber messaging.
- Order and cart event notifications triggered via WooCommerce workflows.
- Dashboard analytics displaying message costs and delivery stats.
Price
- Plugin is free; messaging handled via pay‑as‑you‑go BulkGate credit system.
Advantages
- Dual-channel communication (SMS and Viber) improves reach.
- The analytics dashboard enables cost control and performance tracking.
- Flexible and scalable for international messaging needs.
10. NotifyVisitors SMS for WooCommerce
NotifyVisitors provides behavior-based SMS marketing and automation for WooCommerce stores. It focuses on segmentation, bulk campaign sending, and personalized remarketing workflows.
Features
- Behavior-triggered campaigns (cart abandonment, previous purchases, product views).
- Customer segmentation, bulk SMS marketing, and re-engagement workflows.
- Integration with email and push notifications for multichannel campaigns.
Price
- Plans start from US $49/month, with a free trial available.
Advantages
- Advanced targeting and re-engagement capabilities.
- Built for growth-focused stores needing automation across communication channels.
- Combines transactional and marketing messaging in one solution.
Advantages of Using WooCommerce Newsletter & SMS Plugins
Using WooCommerce Newsletter & SMS Plugins offers a strategic advantage for eCommerce stores that want to streamline communication and boost engagement. These tools support direct outreach while saving time and resources. Below are the primary benefits:
- Enhanced Customer Engagement
By sending timely newsletters and SMS messages, you maintain regular contact with your audience. This increases brand recall and encourages customers to revisit your store. - Higher Conversion Rates
Targeted campaigns—such as product recommendations, discounts, and cart recovery messages—often lead to improved sales. SMS, in particular, enjoys higher open and response rates compared to email. - Automated Campaigns
These plugins allow automation for actions like welcome messages, order confirmations, shipping updates, or seasonal offers. Automation reduces manual work and ensures timely communication. - Improved Customer Retention
Consistent updates and personalized content keep customers informed and satisfied. Retention improves when users feel valued and well-informed throughout their buying journey. - Data-Driven Marketing
Built-in analytics help monitor campaign performance. Open rates, click-through rates, and customer behavior reports allow you to fine-tune your marketing strategies. - Compliance and Consent Management
Most of these plugins offer built-in opt-in forms, consent tracking, and GDPR compliance features—helping store owners maintain legal standards effortlessly. - Cost-Effective Communication
Compared to other marketing methods, email and SMS are low-cost but high-impact tools. With proper segmentation, even small campaigns can yield significant ROI. - Integration with WooCommerce Workflows
These plugins fit natively into your WooCommerce setup, syncing with customer orders, profiles, and product data—enabling more accurate, personalized outreach.
Choosing the Right WooCommerce Newsletter & SMS Plugins Matters
Selecting the right WooCommerce Newsletter & SMS Plugins plays a vital role in building strong customer relationships and boosting your store’s communication strategy. These plugins help automate follow-ups, send promotional content, confirm orders, and recover abandoned carts—directly through email and SMS.
Whether you’re a small store owner looking to keep your buyers informed or an enterprise-level seller needing real-time SMS alerts and segment-based newsletters, there’s a plugin tailored to your needs. Tools like YITH WooCommerce SMS Notifications, AutomateWoo, and MailPoet integrate seamlessly with WooCommerce and offer scalable features that cater to all types of stores.
When selecting a plugin, focus on automation features, delivery reliability, compliance with local SMS/email regulations, and ease of integration. Most importantly, ensure that your plugin of choice aligns with your customer engagement goals and marketing automation strategy.
Used effectively, these plugins can enhance your brand’s visibility, reduce cart abandonment, improve post-sale communication, and ultimately increase customer retention. For a store that communicates smartly and sells consistently, a powerful WooCommerce newsletter and SMS plugin is not a luxury—it’s a necessity.
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