Cart abandonment is one of the most persistent problems in eCommerce. A user visits your WooCommerce store, browses products, adds a few to their cart — and then disappears without completing the purchase. This scenario happens more frequently than most store owners would like. Global studies show that nearly 70% of online shopping carts are abandoned. That’s a significant portion of potential revenue being lost daily.
To address this, WooCommerce Remarketing Plugins have become essential tools in an online store’s arsenal. These plugins are designed to track, reach out, and convert those lost visitors into actual buyers. Whether it’s through personalized emails, browser push notifications, or integration with advertising platforms, remarketing plugins help online businesses recover lost sales intelligently and automatically.
In this blog, we will explore the top 10 WooCommerce Remarketing Plugins to use in 2025. Each plugin has been selected based on performance, features, reliability, and compatibility with modern WooCommerce setups. You’ll also learn what these plugins are, how they work, and why they are essential for any WooCommerce-based business looking to optimize conversions.
Why Should You Use WooCommerce Remarketing Plugins?
The core reason to use WooCommerce Remarketing Plugins lies in customer recovery and revenue growth. On average, over two-thirds of potential customers abandon their carts before purchasing. Without a strategy in place, these customers often never return. Remarketing plugins automate the outreach process and ensure you don’t leave money on the table.
They help your store:
- Recover lost sales by reminding visitors of their abandoned items.
- Increase conversions through time-sensitive offers or incentives.
- Build customer relationships by creating personalized follow-up messages.
- Improve marketing ROI with low-cost engagement compared to paid traffic.
- Automate repetitive tasks that otherwise consume time and resources.
In a competitive eCommerce environment, remarketing gives your WooCommerce store a second chance to win a customer’s attention—and more importantly—their purchase. This makes remarketing not just helpful, but essential for any business serious about growth.
What Are WooCommerce Remarketing Plugins?
WooCommerce Remarketing Plugins are specialized tools built to help store owners re-engage customers who have shown interest in products but didn’t complete a purchase. These plugins track visitor behavior—such as viewed products, cart activity, and checkout abandonment—and then automatically trigger personalized follow-ups through email, browser notifications, SMS, or even social media retargeting ads.
These tools integrate directly into your WooCommerce backend and function by capturing user actions via cookies, session tracking, or integrated analytics. Once user data is collected, the plugin sends targeted messages, such as discount reminders, back-in-stock notifications, or limited-time offers. Some plugins even offer automation sequences, A/B testing, or recovery analytics to fine-tune campaigns and improve effectiveness over time.
Whether you’re running a large-scale WooCommerce store or a small niche shop, remarketing plugins help you stay connected with potential buyers—without manual follow-ups or complicated coding.
Advantages of Using WooCommerce Remarketing Plugins
Using WooCommerce Remarketing Plugins offers a series of practical benefits that directly impact your store’s performance and sales recovery. These plugins streamline customer engagement, reduce abandonment rates, and improve overall revenue efficiency. Here’s how:
1. Automated Cart Recovery
Remarketing plugins automatically detect when a customer abandons their cart and trigger follow-up emails or notifications. This reduces manual follow-up tasks and helps recover sales that would otherwise be lost.
2. Higher Conversion Rates
By targeting users with personalized messages, coupon codes, or urgency-based triggers (like countdown timers), these plugins nudge customers back to complete their purchases—often leading to improved conversion rates.
3. Improved Customer Retention
Remarketing isn’t only for abandoned carts. Many plugins offer features like win-back campaigns or product recommendations, which help re-engage past customers and encourage repeat purchases.
4. Increased ROI on Marketing
Because remarketing focuses on users already familiar with your store, campaigns tend to perform better than cold outreach. This results in a higher return on investment with less ad spend.
5. Behavior-Based Targeting
Many remarketing plugins use browsing and purchase history to craft targeted campaigns. This leads to more relevant communication and a higher chance of converting the user.
6. Multi-Channel Support
Some plugins integrate with email, SMS, push notifications, and even Facebook Ads, allowing you to reach users on multiple platforms—improving visibility and recall.
7. Analytics and Tracking
Built-in dashboards give you insights into open rates, recovery rates, and revenue generated. These performance metrics help you understand what works and refine your strategies over time.
8. Reduced Customer Acquisition Cost
Since you’re focusing on existing leads and past visitors, you don’t need to invest heavily in new customer acquisition. This makes your marketing budget stretch further.
1. YITH WooCommerce Recently Viewed Products
The YITH WooCommerce Recently Viewed Products plugin offers a dynamic and behavior-driven remarketing tool designed to improve product discovery and re-engagement. Rather than relying solely on email marketing, this plugin focuses on enhancing the on-site experience by reminding customers of their recently viewed items. It supports personalized product suggestions based on user behavior, helping store owners subtly nudge users back to the checkout process.
Features:
- Adds a dedicated “Recently Viewed” section to product pages or sidebars
- Shortcode and widget support for flexible placement
- Option to show recommendations based on product categories or tags
- Fully customizable design and display logic
- Works with both registered users and guest sessions
- Cross-device compatibility and responsive layout
Price:
The premium version is priced at €59.99/year for a single-site license, including 1 year of support and updates. A free version is also available with limited options.
Advantages:
-
- Enhances user engagement by resurfacing products of interest
- Supports seamless product remarketing within the browsing session
- Encourages quicker decision-making and repeat browsing behavior
- Lightweight plugin that doesn’t impact store performance
- Excellent for upselling and cross-selling strategies
2. Google, Facebook, Retargeting All-In-One Marketing for WooCommerce (by AdNabu)
The Google, Facebook, Retargeting All-in-One Marketing for WooCommerce plugin by AdNabu is a robust remarketing tool that integrates your WooCommerce store with major advertising platforms like Google Ads, Facebook, and Instagram. It is an all-in-one solution that simplifies feed management, ad campaign setup, and conversion tracking, allowing you to retarget users across multiple touchpoints with ease.
Features:
- Automatically generates product feeds for Google Merchant Center and Facebook Catalog
- Supports dynamic remarketing campaigns using product-specific ads
- Real-time synchronization of inventory and pricing
- Enables multi-platform targeting: Google Display, Facebook, Instagram, and YouTube
- Provides UTM tagging for better tracking and attribution
- Integrates with Google Analytics and conversion tracking tools
Price:
Free version available with core functionality. Premium plans start at $19/month, offering advanced feed optimization, multi-language support, and priority assistance.
Advantages:
- Centralizes ad feed management for Google and Facebook from within WooCommerce
- Boosts visibility through precise retargeting on high-traffic platforms
- Saves time by automating campaign-ready product feeds
- Ideal for stores scaling their paid marketing efforts
- Real-time feed updates help prevent ad disapproval due to out-of-stock items
3. Retainful – WooCommerce Abandoned Cart Recovery Emails
Retainful – WooCommerce Abandoned Cart Recovery Emails is a dedicated remarketing plugin designed to win back lost sales by targeting users who abandoned their carts. The plugin automates follow-up emails with customizable templates, discount coupons, and smart triggers. With a strong emphasis on recovering revenue, Retainful is ideal for store owners who want to re-engage users post-visit and encourage them to complete their purchase journey.
Features:
- Automates abandoned cart recovery email sequences
- Supports single-use and timed discount coupons
- Drag-and-drop email editor for custom workflows
- Real-time cart tracking and analytics dashboard
- Exit-intent pop-up integration to capture emails before visitors leave
- Next-order coupon feature to encourage repeat sales
Price:
Free plan available with essential features. Premium plans start at $19/month, offering advanced automation, integrations, and reporting.
Advantages:
- Improves ROI by recovering lost sales without manual intervention
- Increases customer retention through strategic email sequences
- Boosts revenue by offering timely incentives
- Easy-to-use interface for marketers and store owners
- Seamless integration with WooCommerce checkout flow
4. MailPoet – WooCommerce Email Marketing and Automation
MailPoet – WooCommerce Email Marketing and Automation combines powerful email marketing with WooCommerce automation to enable smart remarketing strategies. Whether it’s sending follow-up emails, reminders for viewed products, or cart abandonment campaigns, MailPoet helps you stay connected with users through personalized and timely communication directly from your WordPress dashboard.
Features:
- Built-in abandoned cart recovery and post-purchase follow-up flows
- Product recommendation emails based on user behavior
- Automated segmentation by purchase history or engagement
- GDPR-compliant subscription forms and popups
- Drag-and-drop email builder with WooCommerce-specific blocks
- Integration with WordPress cron jobs for scheduled campaigns
Price:
Free for up to 1,000 subscribers. Paid plans start at €10/month, scaling with the size of your email list and additional premium features.
Advantages:
- Keeps marketing efforts within WordPress, avoiding third-party platforms
- Perfect for small to medium WooCommerce stores
- Strengthens user-brand relationship with personalized content
- Enables full-funnel automation from welcome to post-purchase
- Robust deliverability thanks to MailPoet’s own sending service
5. ShopMagic for WooCommerce – Marketing Automation
ShopMagic for WooCommerce – Marketing Automation is an intelligent remarketing plugin that allows store owners to build dynamic automation workflows. From abandoned cart reminders to post-purchase thank-you emails, this plugin is designed to keep customers engaged throughout the entire buying cycle. With strong segmentation tools and a clean UI, ShopMagic is suitable for both beginners and experienced marketers aiming to personalize their remarketing approach.
Features:
- Trigger-based workflows for cart abandonment, product views, and order status
- Conditional logic to segment users based on behavior
- Integration with WooCommerce, WordPress users, and plugins like WPML
- Email queuing and scheduling
- Built-in email templates and a visual editor
- WooCommerce customer export and analytics tools
Price:
Core features are free. Premium plans start at $69/year, with access to advanced triggers, filters, and integrations.
Advantages:
- Ideal for both simple and advanced marketing flows
- No external service needed—runs entirely within WordPress
- Effective user segmentation enhances personalization
- Cost-effective solution for scaling stores
- Automation saves time while nurturing customer loyalty
6. Omnisend for WooCommerce
Omnisend for WooCommerce is a professional-grade marketing automation plugin that integrates seamlessly with WooCommerce. It specializes in omnichannel remarketing strategies by combining email, SMS, and web push notifications into a single platform. This plugin is especially helpful for online stores that want to retarget users across multiple touchpoints, offering a cohesive and automated customer journey.
Features:
- Abandoned cart and browse abandonment email flows
- Pre-built workflows and customizable automation builder
- SMS and web push notification integration
- Drag-and-drop email editor with dynamic product content
- Real-time audience segmentation and predictive analytics
- Multi-channel campaigns with performance tracking
Price:
Free plan includes up to 250 contacts and 500 monthly emails. Paid plans begin at $16/month, scaling based on contacts and features.
Advantages:
- Covers more remarketing channels than typical email-only plugins
- Enhances conversions by sending timely messages across platforms
- Unified dashboard to manage campaigns effortlessly
- Powerful segmentation based on purchase history and behaviors
- Trusted by high-volume WooCommerce stores for automation at scale
7. Follow-Ups by WooCommerce
Follow-Ups is an official WooCommerce plugin designed to automate post-purchase and behavior-triggered emails. It allows store owners to build personalized email campaigns, schedule reminders, and create customer loyalty strategies without relying on third-party marketing platforms. It’s especially useful for setting up time-based WooCommerce review reminder emails and product-specific follow-ups.
Features:
- Create email templates using WooCommerce’s native editor
- Schedule follow-ups based on product purchase, cart abandonment, or custom triggers
- Integrates with WooCommerce Subscriptions, Bookings, and Memberships
- SMS reminders supported
- Full tracking and reporting of opens, clicks, and conversions
- Dynamic customer and order variables for personalization
Price:
Available on the WooCommerce marketplace for $99/year, including 1 year of updates and support.
Advantages:
- Direct WooCommerce integration with no external tools needed
- Great for sending order-based, time-based, or behavior-based emails
- Enables customer segmentation and tailored content
- Ideal for sending review requests after delivery
- Streamlines marketing with built-in analytics
8. Metorik Engage
Metorik Engage is an advanced email automation add-on within the Metorik suite, which works seamlessly with WooCommerce. Engage focuses on smart segmentation, behavior tracking, and sending targeted emails like review reminders, post-purchase follow-ups, win-back campaigns, and subscription renewals. Its intuitive builder and deep WooCommerce data sync make it ideal for growing stores that rely on analytics to guide retention strategies.
Features:
- Send personalized review requests after delivery or order status changes
- Drag-and-drop automation builder
- Smart segmentation based on products purchased, time since last order, order value, etc.
- Integrates with Slack, Help Scout, and other tools
- Real-time performance tracking and revenue attribution
- Works with WooCommerce Subscriptions and Cart Tracking
Price:
Metorik starts at $20/month for small stores, scaling with order volume. Engage is included in the plan with full functionality.
Advantages:
- Deep integration with WooCommerce order and customer data
- Highly customizable automation triggers
- Ideal for review collection and lifecycle campaigns
- Built-in analytics help optimize email strategy
- Supports multi-language stores and multi-currency setups
9. Conversion Google Ads & Facebook Ads Plugin
Conversios is a powerful all-in-one plugin that enables WooCommerce store owners to automate remarketing, conversion tracking, and ad campaign optimization across Google Ads, Facebook, and other platforms. It’s especially useful for syncing your WooCommerce product feed and dynamically retargeting users with personalized ads based on their shopping behavior.
Features:
- Seamless integration with Google Ads, Facebook Ads, and Google Analytics 4
- Dynamic remarketing tags for both Google and Facebook
- Google Ads enhanced conversions and product-level tracking
- Facebook Conversion API (CAPI) integration
- One-click Google Merchant Center product feed sync
- Real-time ROI and ad performance reports inside WooCommerce
Price:
Free version available on WordPress.org. Premium version starts at $79/year with more advanced analytics and support for additional ad accounts and feeds.
Advantages:
- Automates retargeting setup with minimal configuration
- Supports dynamic product ads on Facebook and Google
- Reduces reliance on third-party ad platforms
- Helps improve ad ROAS through accurate attribution
- Provides a central dashboard to manage ads and conversions
10. Mailchimp for WooCommerce
Mailchimp for WooCommerce is the official integration that connects your store to your Mailchimp email marketing account. This plugin enables automatic syncing of customer data, purchase history, and product interactions to drive segmented email campaigns and retargeting ads via Mailchimp’s automation tools. It’s excellent for sending post-purchase product review emails and abandoned cart follow-ups.
Features:
- Syncs customers, orders, and products to Mailchimp
- Trigger remarketing emails like post-purchase follow-ups and review requests
- Abandoned cart email automation
- Advanced segmentation and product recommendations
- Integrates with Facebook and Instagram ads through Mailchimp
- Track campaign performance directly from the Mailchimp dashboard
Price:
The plugin is free, but a Mailchimp plan is required. Paid plans start at $13/month, scaling with list size and features.
Advantages:
- Combines email marketing with ad retargeting
- Ideal for small to mid-sized WooCommerce stores
- Enables automatic review reminder campaigns
- Supports deep segmentation for better engagement
- Easy to manage marketing from one unified platform
Comparison Table: Top 10 WooCommerce Remarketing Plugins (2025)
| Plugin Name | Platforms Supported | Key Features | Free Version | Premium Starts At | Best For |
|---|---|---|---|---|---|
| YITH WooCommerce Recently Viewed Products | WooCommerce | Recently viewed widgets, personalization, and shortcode-ready | Yes | €59.99/year | On-site product retargeting |
| Google, Facebook, Retargeting All-in-One Marketing for WooCommerce | Google Ads, Facebook, Email | Multi-channel campaigns, automation, and AI targeting | No | $149/year | Cross-channel remarketing |
| PixelYourSite Pro | Facebook, Google, TikTok, Pinterest | Pixel tracking, dynamic events, server API support | No | $150/year | Advanced event tracking |
| Retainful | Email, Facebook, WhatsApp | Cart recovery, drip emails, coupon automation | Yes | $15/month | Email remarketing workflows |
| AdRoll for WooCommerce | Facebook, Instagram, Web | AI-powered ads, retargeting funnels, multi-channel | Yes | $25/month | Full-funnel remarketing |
| ShopSync for Mailchimp | Mailchimp, Facebook | Contact sync, ad automation, cart emails | Yes | Free | Mailchimp store integration |
| Metrilo | Email, CRM | Retention analytics, customer segmentation, and emails | No | $119/month | Behavior-based campaigns |
| Omnisend for WooCommerce | Email, SMS, Push, Facebook | Automation flows, cart recovery, list segmentation | Yes | $16/month | Omnichannel communication |
| Conversions Google & Facebook Ads | Google, Facebook, GA4 | Dynamic ads, product feeds, conversion tracking | Yes | $79/year | Google/Facebook marketing |
| Mailchimp for WooCommerce | Email, Facebook, Instagram | Sync data, retargeting emails, and product suggestions | Yes | $13/month | Email + social remarketing |
Conclusion: Choosing the Right WooCommerce Remarketing Plugin
The race to recover lost sales and re-engage customers is more competitive than ever—and the right WooCommerce remarketing plugin can make all the difference. Whether you’re leaning toward on-site product retargeting (like YITH’s plugin), email automation (like Retainful or Mailchimp), or cross-platform ad campaigns (via AdRoll or Conversios), your plugin choice should reflect your store’s size, traffic sources, and marketing goals.
For budget-conscious store owners looking for reliable automation, Mailchimp for WooCommerce or Omnisend delivers robust features at minimal cost. For stores prioritizing advanced ad campaigns and dynamic product ads, Conversios or PixelYourSite Pro are built to scale with your growth.
The ideal plugin isn’t just about features—it’s about how well it aligns with your customer journey and business strategy. Retarget smarter, personalize deeper, and stay top-of-mind with the plugin that works best for your audience.
Intestring Read:
WooCommerce Shopping Cart Abandonment Plugins
