Running a successful WooCommerce store goes beyond listing products and managing orders. To scale your business and make informed decisions, you need access to accurate, real-time, and actionable data. This is where WooCommerce Reporting Plugins play a critical role. These plugins provide advanced reporting capabilities that extend far beyond WooCommerce’s built-in analytics, offering insights into sales performance, customer behavior, product trends, stock levels, and overall business health.
Unlike basic dashboards, specialized WooCommerce Reporting Plugins offer customizable reports, scheduled exports, visual charts, multi-channel overviews, and even tax or refund summaries. Whether you’re a store owner managing one product line or an enterprise with multiple categories and customers, having the right reporting tool can streamline your operations, improve inventory forecasting, and increase profitability.
Moreover, with the growing complexity of ecommerce logistics—ranging from inventory to returns, promotions, and sales channels—relying solely on default WooCommerce reports limits your ability to compete effectively. This blog outlines the 10 Best WooCommerce Reporting Plugins in 2025, comparing features, use cases, and benefits to help you find the right fit for your store’s growth journey.
What Are WooCommerce Reporting Plugins?
WooCommerce Reporting Plugins are specialized tools designed to provide deeper analytics and performance insights for WooCommerce-based online stores. While WooCommerce includes a basic reporting module by default, its functionality is often limited to general metrics such as total sales, orders, and customer counts. That’s where reporting plugins come in.
These plugins enhance your store’s reporting by offering detailed, customized, and visual data breakdowns. They allow you to monitor sales trends, track customer activity, measure product performance, view stock levels, generate tax summaries, and analyze refunds or discounts—all from a centralized dashboard.
Many advanced plugins also support export options (CSV, PDF, Excel), scheduled reports via email, and real-time syncing with other analytics tools or marketing platforms. Some even integrate with Google Analytics, CRMs, or multi-store networks to offer more robust, enterprise-level reporting features.
In short, WooCommerce Reporting Plugins give store owners the clarity they need to interpret store activity, diagnose performance bottlenecks, and identify revenue opportunities that would otherwise go unnoticed.
Why Use WooCommerce Reporting Plugins?
Relying solely on WooCommerce’s default reporting limits the visibility store owners have into their ecommerce operations. WooCommerce Reporting Plugins fill this gap by offering granular control and clarity across multiple business dimensions.
Here’s why using these plugins makes sense:
- Better Decision-Making: Detailed sales and inventory insights help you forecast demand, optimize stock, and create better marketing strategies.
- Time-Saving: Automated and scheduled reporting reduces the need for manual data collection and spreadsheet work.
- Customer Insights: Some plugins offer behavioral analytics, such as repeat purchase patterns, product popularity, or conversion funnel tracking.
- Revenue Optimization: Understanding what’s selling (and what’s not) allows for pricing, discounting, and promotional strategies that improve margins.
- Compliance and Accounting: Tax summaries, invoice data, and order breakdowns are critical for accounting and compliance, especially for international stores.
- Multi-Store Analysis: For those running more than one WooCommerce site, many plugins support centralized multi-store reporting, allowing you to track everything from a single dashboard.
In an increasingly data-driven ecommerce world, these plugins are not optional add-ons; they’re essential tools for growth, efficiency, and informed decision-making.
Benefits of WooCommerce Reporting Plugins
Enhanced Insights into Sales Performance
WooCommerce reporting plugins provide detailed analytics on sales metrics such as revenue, order volume, and product performance. By offering comprehensive reports and visualizations, these plugins empower merchants to identify trends, monitor sales growth, and make informed decisions to boost revenue.
Deeper Understanding of Customer Behavior
With advanced reporting features, WooCommerce plugins enable merchants to gain insights into customer demographics, purchasing habits, and browsing patterns. This deeper understanding allows businesses to tailor their marketing efforts, personalize customer experiences, and drive customer retention.
Improved Inventory Management
WooCommerce reporting plugins offer inventory tracking and management tools that help merchants optimize stock levels, identify popular products, and avoid stockouts or overstock situations. Businesses can streamline their supply chain processes by analyzing inventory data and ensuring optimal inventory turnover.
Streamlined Financial Tracking
By integrating with accounting systems or providing financial reporting features, WooCommerce plugins facilitate streamlined financial tracking and reporting. Merchants can easily monitor expenses, track profits, and generate financial statements, simplifying financial management and decision-making.
Ability to Optimize Marketing Strategies
With detailed insights into customer behavior and sales performance, WooCommerce reporting plugins enable businesses to refine their marketing strategies. From identifying high-converting channels to tracking the effectiveness of promotional campaigns, these plugins empower merchants to allocate resources effectively, maximize ROI, and drive growth.
Top 10 WooCommerce Reporting Plugins
1. YITH Cost of Goods for WooCommerce
YITH Cost of Goods for WooCommerce is a plugin specifically designed to calculate product profitability by adding a customizable cost field to products (including variations). You can input the true cost price for each product and track gross profit margins directly within your WooCommerce dashboard. YITH ensures smooth integration across its plugin ecosystem—so if you also use YITH Point of Sale or Multi Vendor plugins, cost data carries through orders and commission calculations.
Features
- Cost Tracking per Product: Add cost values to simple and variable products, view costs in listings and sortable tables.
- Profit Reporting: Automatically calculates profit by order, product, or date, distinguishing between the most and least profitable items.
- Include Cost Components: Configure whether shipping, taxes, and fees should be considered part of cost or revenue via plugin settings.
- Bulk Editing & Import/Export: Update costs in bulk, enter via Quick Edit, and import/export via CSV for large product catalogs.
- Stock Valuation Reports: View unsold stock potential profit and total inventory cost via integrated reports.
- Integration with YITH Ecosystem: Seamless compatibility with YITH POS and Multi Vendor plugins, allowing cost propagation through vendor commissions and point-of-sale orders
Price
YITH Cost of Goods is a premium plugin sold via the official YITH marketplace. As of 2025, pricing typically starts around €69/year, depending on licensing (individual or developer) and includes support and updates. The plugin is backed by documentation and a 30-day refund policy. Full pricing details are available on YITH’s product page
Advantages
- Accurate Profit Visibility: Enables store owners to see real profit—not just revenue—across orders and products.
- Granular Control: Handles variable products, fees, taxes, and shipping in cost calculations.
- Bulk Tools: Bulk edit, import/export, and Quick Edit streamline cost setup for large catalogs.
- Inventory Insight: Stock reports show current inventory value and potential earnings from unsold stock.
- Platform Integration: Works well with YITH POS and Marketplace for full workflow coverage.
- Trusted Ecosystem: YITH provides consistent support and compatibility across related plugins.
2. WooCommerce Analytics by Woo
WooCommerce Analytics, developed by the official WooCommerce team, is a native extension that brings advanced order attribution reporting into the core WooCommerce Analytics dashboard. Although still in early access (beta), it provides detailed insights into your sales channels, sources, devices, and campaigns directly within your WooCommerce admin interface. This plugin is designed for single-currency stores and is suitable for merchants of all sizes looking to attribute orders accurately without needing external analytics platforms.
Features
- Channel Attribution Reports: Track orders by marketing channels such as email, search, referral, and social.
- Source and Campaign Insights: Identify the origin of traffic and measure campaign effectiveness by source (e.g., Google vs. Facebook)
- Device Breakdown: Monitor whether customers shop via mobile, desktop, or tablet
- Combined Channel–Source Views: Analyze combined metrics (e.g., paid ads and specific platforms) for deeper attribution clarity.
- Comparison and Filtering: Filter metrics by time, refunds, customer types, coupon usage, and net/gross sales.
- Local Reports in WooCommerce Dashboard: All reports rendered locally with data synced via the plugin—no separate cloud dashboard required.
Price
WooCommerce Analytics is currently in beta and available at no cost—as a free plugin published on WordPress.org and WooCommerce.com, with free updates and support. The extension is in early access and may introduce premium features or licensing options in the future.
Advantages
- Official Integration: Built by Woo and supported by Automattic, providing native compatibility with WooCommerce core.
- Detailed Attribution: Enables precise tracking of which channels, sources, and devices contribute to sales.
- No External Dashboards: Reports are displayed directly in the WooCommerce admin UI, simplifying workflow.
- Highly Usable for Single-Currency Stores: Ideal if your store operates in one currency without multi-currency complexity.
- Growing Feature Set: Continual updates are expected as features evolve beyond beta.
3. Putler
Putler is a comprehensive data analytics platform designed specifically for WooCommerce merchants who need deeper, unified business insights. Rather than functioning as a simple WordPress plugin, Putler connects to your WooCommerce store(s), payment gateways (e.g., PayPal, Stripe), and Google Analytics to consolidate and enrich data in real‑time. It offers multi‑store reporting, forecasting, customer segmentation, and powerful dashboards—all accessible via a clean, user‑friendly interface.
Features
- Holistic Dashboards: View a unified business overview including sales, products, customers, subscriptions, and traffic from WooCommerce and Analytics.
- Customer Segmentation (RFM): Segment customers based on Recency, Frequency, and Monetary data into actionable cohorts like Champions or At-Risk.
- Sales Forecasting & Goal Tracking: Get automated future sales predictions and track performance metrics against targets.
- Multi‑Store Support: Aggregate data from multiple WooCommerce stores, track each separately or together from one dashboard.
- Scheduled & Exportable Reports: Receive automated reports via email, and export CSVs for orders, products, customers, and transactions.
- Integrated Insights & Filtering: Use filters to analyze data by behavior, geography, product/workflow type; includes holiday and comparative insight modules.
Price
- Starter Plan: $20 per month (for small or single-store setups)
- Growth Plan: ~ $50 per month, scaling with revenue and order volume
- Custom enterprise pricing is available for larger merchants or agencies.
Advantages
- Unified Analytics: Seamlessly consolidates WooCommerce, payment gateway, and Google Analytics data into one coherent system, reducing data silos.
- Deep Reporting: Offers over 200 metrics across sales, products, customers, transactions, and subscriptions with actionable drill-downs.
- Customer Insights & Segmentation: RFM segmentation helps identify key customer groups for targeted marketing and retention.
- Forecasting Capabilities: Predict future revenue and customer behavior with built-in forecasting tools and goal‑tracking features.
- Scalable Multi‑Store Support: Ideal for merchants operating multiple stores, offering combined or per‑store views.
4. Firebase Analytics for WooCommerce
Firebase Analytics for WooCommerce (by Appmaker) is a lightweight plugin that connects WooCommerce stores to Google’s Firebase Analytics platform. Rather than a traditional WordPress dashboard extension, it facilitates integration by allowing you to paste Firebase’s analytics script directly into WooCommerce settings. The plugin triggers eCommerce events such as add_to_cart, begin_checkout, purchase, and refund so you can view detailed user interactions in your Firebase console.
Features
- Captures key eCommerce events, including add_to_cart, view_item, begin_checkout, ecommerce_purchase, purchase_refund, and others.
- Tracks traffic source data, user demographics (age, gender, geography), and behaviors within Firebase reports.
- Provides real-time event logging and dashboard visualization via Firebase Analytics, not within the WooCommerce admin.
- Simple setup: paste the Firebase snippet into plugin settings to begin tracking with minimal configuration.
Price
- 1‑Year License: $29/year
- 2‑Year Plan: ~$46.40 (20% discount)
Subscription includes product updates, support, and a 30-day money-back guarantee
Advantages
- Event-Driven Reporting: Utilizes Firebase’s user‑centric tracking model to view user behavior across devices and sessions.
- Real-Time Insights: Firebase offers near-instant updates to event data, including demographic and conversion metrics.
- User Behavior Focus: Easily segments by audience, conversion type, and campaign—valuable for marketing attribution.
- Simple and Low-Impact: No heavy dashboard UI; lightweight script-based integration keeps your WooCommerce installation lean.
5. Metrilo
Metrilo is an all‑in‑one analytics platform designed to serve WooCommerce merchants. It combines real‑time business analytics, CRM, and behavior‑based email marketing in a unified interface. Rather than solely relying on Google Analytics, Metrilo tracks visitor behavior and order data at both frontend (via JS events) and backend levels (via WooCommerce order sync). The plugin integrates seamlessly with WooCommerce, allowing you to import historical orders and customer data quickly, turning raw data into actionable insights across sales, traffic, and customer segments.
Features
- Sales & Trend Reports: Offers revenue breakdowns by traffic sources, campaigns, coupon use, returning vs new customers, and payment methods.
- Behavior & Funnel Analytics: Tracks steps like product views → cart additions → checkouts automatically, helping spot drop‑off points.
- Customer Cohorts (RFM): Segments customers by recency, frequency, and monetary value to reveal high‑value and at‑risk groups.
- CRM & Email Marketing: Built‑in CRM with drag‑and‑drop email builder, automation campaigns (welcome, abandoned cart, reminders), and targeted messaging per segment.
- Multi‑Store Support: Consolidates data across multiple WooCommerce stores into unified dashboards or store-specific views.
- Customer Behavior Tracking: Records front‑end events like search, page views, cart additions, and more, linking them to customer profiles via cookies for full lifecycle analytics.
Price
Metrilo offers tiered subscription plans:
- Essential Plan (~ $99/month annually): Basic analytics and funnel reporting
- Pro Plan (~ $165/month): Adds CRM, customer segmentation, and retention tools
- Premium Plan (~ $249/month): Full suite with automations and advanced email marketing.
All plans include a 14‑day free trial and scale based on revenue and usage.
Advantages
- Unified Analytics & CRM: Integrates sales, customer profiles, and email in one platform—reducing tool fragmentation.
- Actionable Insights: Automatic funnels, segments, and campaign attribution help drive retention and conversions efficiently.
- Multi‑Store Efficiency: Useful for merchants running multiple WooCommerce sites—consolidated or store-specific reporting from one dashboard.
- Responsive Support & Ease of Use: Rated highly (5.0/5) by users on GetApp and G2 for ease of use, support, and overall value
6. MonsterInsight – The Best WordPress Analytics Plugin
MonsterInsights is a top-rated Google Analytics integration plugin for WordPress, offering streamlined eCommerce reporting specifically designed for WooCommerce stores. Rather than relying on WooCommerce’s built-in stats or complex manual tracking, MonsterInsights connects your store to Google Analytics (including GA4) and surfaces eCommerce metrics—such as revenue, conversions, top products, and coupon performance—directly within the WordPress dashboard. Its lightweight setup and official eCommerce addon simplify tracking setup and yield actionable insights without code.
Features
- Enhanced eCommerce Tracking: Automatically captures WooCommerce events (add-to-cart, checkout steps, purchases, refunds) via the eCommerce Addon.
- One-Click WooCommerce Integration: No developer needed—enables analytics with a few clicks in the MonsterInsights setup wizard.
- User Journey & Funnel Reports: Visual dashboards tracking shopper paths, cart abandonment, and session journeys.
- Product & Coupon Insights: See top-selling products, average order values, revenue by coupon codes, and conversion rates at a glance.
- Real-Time and Email Summaries: Real-time visitor data and customizable email reports on key metrics delivered to your inbox.
- Audience and Custom Reports: Demographic overviews, site speed metrics, popular posts/products, and custom dimension reporting within WP admin.
Price
- Free Lite Version: Basic Google Analytics setup, but eCommerce tracking and reports require the Pro version.
- Pro Version: Includes the eCommerce and User Journey addons—essential for WooCommerce reporting—and starts at an annual subscription. Features stop working if the license expires, which has drawn user criticism.
Advantages
- Native Dashboard Access: View all analytics inside WordPress—no switching to GA4 interface.
- Fast Setup with No Code: Enables WooCommerce tracking effortlessly, suitable for non-technical merchants.
- Comprehensive Behavior Insights: Adds funnel, journey, product-level, and coupon tracking to your insights toolkit.
- Scalable for Multiple Sites: Supports multisite setups and allows granular report access control per user role
7. Metorik
Metorik is a full-service WooCommerce reporting and analytics platform that syncs with your store and offers deep insights into sales, customers, carts, and operations. Built by Bryce Adams and widely recognized in the WooCommerce ecosystem, Metorik delivers fast, reliable analytics, segmentation, forecasting, and automation—all through an intuitive web interface.
Features
- Customizable dashboards and filters for KPIs such as AOV, LTV, conversion rate, best/worst sellers, and new vs returning customers.
- Detailed product, variant, and category reports, along with real-time data syncing and export options.
- Cost, profit, and advertising expense reporting (Google Ads, Facebook, Stripe, PayPal) are integrated into order data.
- Automatic cart tracking, refund analysis, and segmented email automation using Metorik Engage.
Price
Starts at around $20/month for up to 100 orders monthly, scaling with order volume and features; 30‑day trial available.
Advantages
- Extremely fast and reliable for stores with high volume
- Deep segmenting and customizable dashboards for advanced analytics
- Integrated email automation and support tool connectivity (Zendesk, Freshdesk, etc.)
- Exportable, embeddable dashboards, Slack/email reports, full ecommerce sync without taxing your server.
8. Advanced WooCommerce Reporting (CodeCanyon)
Advanced WooCommerce Reporting is a premium plugin available on CodeCanyon, focused on extending WooCommerce’s native charting with polished, comprehensive in-dashboard reports. It enhances product, order, customer, and refund insights using a clean UI and supports on-demand report exportation
Features
- Reports on orders, products, categories, expenses, and refunds
- Goal tracking and comparison reports to set benchmarks
- Scheduled email delivery of key metrics
- Support for custom taxonomies, cross-tab analysis, product variations, and user roles/admin access levels.
Price
One-time purchase around $59/year with optional add-ons or updates available through CodeCanyon.
Advantages
- Affordable yet feature-rich dashboard enhancement
- Ideal for independent WooCommerce sites needing better visuals and custom report types
- Exportable reports and admin-store access control add flexibility.
9. Google Analytics Dashboard for WooCommerce (Independent Analytics Pro)
Independent Analytics Pro (often called Google Analytics Dashboard for WooCommerce) integrates Google Analytics data into WooCommerce admin dashboards. It offers detailed channel attribution, conversion tracking, campaign insights, geolocation, and device-level breakdowns with no need for GA configuration.
Features
- Tracks marketing campaign performance, traffic source data, and conversion attribution
- Reports on revenue by campaign, geography, payment method, and device
- GDPR-friendly and lightweight without heavy config requirements.
Price
Freemium or standalone paid plugin varies, commonly around $79/year.
Advantages
- Direct GA integration with WooCommerce
- Minimal setup for accurate, campaign-aware reporting
- Light footprint and ideal for performance-sensitive stores
- Includes country/payment method breakouts useful for finance or compliance tasks.
10. Glew.io – WooCommerce Reporting Solution
Glew.io is a cloud-based analytics and reporting platform tailored for eCommerce brands, with full integration for WooCommerce. Designed for merchants who run multi-channel stores or marketing-heavy businesses, it consolidates sales, product, customer, inventory, and channel data into one unified dashboard. Included free with some managed WooCommerce hosting plans, Glew.io brings advanced BI (Business Intelligence) capabilities to stores without the infrastructure overhead of building custom dashboards.
Features
- 250+ KPIs & Pre‑Built Dashboards: Provides insights into profitability, lifetime value, revenue by channel, customer segments, and inventory performance.
- Customer Analytics: Segment customers by purchase frequency, LTV, refund behavior, or at-risk status; sync with marketing tools like Klaviyo or Mailchimp.
- Product & Inventory Insights: View margins, profit per SKU, reorder alerts, and top-selling items across channels.
- Cross‑Channel Attribution: Connect WooCommerce with marketing platforms to analyze ROI, campaign performance, cost of goods sold, and revenue by source
- Automated Reporting: Schedule email snapshots daily, weekly, or monthly with key metrics and trends delivered directly
Price
Glew.io operates under a SaaS pricing model:
- Glew Pro: For most teams seeking advanced analytics and reporting features. Requires an annual contract.
- Glew Plus: Adds full ETL/data warehouse capabilities, custom reporting via Looker, and unlimited integrations.
- The specific pricing depends on your plan and revenue volume. Some WooCommerce hosts include a Glew license at no extra cost.
Advantages
- Unified, Cross‑Channel View: Gambit analytics pulled together from WooCommerce sales, marketing platforms, and finance, giving a holistic picture of business performance.
- Actionable Insights: Segmentation, customer behavior, ROI attribution, and inventory analysis—delivered in structured dashboards for decision-making.
- Fully Managed & Scalable: Offloaded data processing, no server strain, and automated updates—ideal for growing stores.
- Powerful email snapshots: Key metrics delivered automatically via email save time on manual reporting.
- Multi‑Store & Multi‑Channel Ready: Excellent for merchants managing multiple WooCommerce stores or online platforms with coordinated campaigns.
Considerations When Choosing a WooCommerce Reporting Plugin
When selecting a WooCommerce reporting plugin for your e-commerce store, several crucial considerations should guide your decision-making process:
- Compatibility: Ensure that the reporting plugin is compatible with your current WooCommerce setup, including the version of WooCommerce and any other plugins or themes you are using. Compatibility issues can lead to functionality issues or even site crashes.
- Features and Functionality: Evaluate the features and functionalities offered by the reporting plugin. Consider whether it provides comprehensive analytics, including sales performance, customer behavior, inventory management, and marketing insights. Look for advanced features such as customizable reports, real-time data updates, and integration with other tools or platforms.
- Ease of Use: User-friendliness is essential when selecting a reporting plugin. Opt for a plugin with an intuitive interface and easy-to-understand reporting dashboards. Consider whether the plugin offers customization options to tailor reports to your specific needs and preferences.
- Scalability: Choose a reporting plugin that can grow with your business. Consider whether the plugin offers scalability features to accommodate increasing data volumes and expanding business operations over time.
- Support and Documentation: Evaluate the level of support and documentation provided by the plugin developer. Look for plugins with comprehensive documentation, tutorials, and FAQs to help you get started and troubleshoot any issues. Additionally, consider whether the developer offers timely customer support through channels such as email, live chat, or support tickets.
- Pricing: Consider the pricing structure of the reporting plugin and whether it aligns with your budget and business requirements. Some plugins offer a one-time purchase fee, while others may require a monthly or annual subscription. Evaluate the features included in each pricing tier and choose a plan that offers the best value for your business.
- Reviews and Recommendations: Take the time to read reviews and testimonials from other users who have experience with the reporting plugin. Look for feedback on ease of use, reliability, customer support, and overall satisfaction. Additionally, consider seeking recommendations from industry peers or online communities to help inform your decision.
Choosing the Right WooCommerce Reporting Plugin
Managing a WooCommerce store without reliable data is like flying blind. Whether you’re tracking daily sales, customer behavior, inventory status, or marketing ROI, WooCommerce Reporting Plugins bring structure and clarity to your operations. Each plugin listed in this blog serves a specific type of store owner. For example, Putler is ideal for multichannel sellers looking for combined insights, while YITH Cost of Goods gives granular profit-level clarity.
When choosing the right reporting plugin, consider your business needs—do you require real-time reporting, Google Analytics integration, inventory forecasting, or advanced export options? Tools like Metrilo, MonsterInsights, and Advanced WooCommerce Reporting are feature-rich options for stores that want more than just basic stats.
To ensure success, regularly analyze your reports, compare performance trends, and use this data to make informed decisions. A good reporting plugin does not just display numbers—it turns raw store data into meaningful business intelligence.
Investing in the right WooCommerce Reporting Plugins is a strategic step toward smarter, data-backed eCommerce management.
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