If you’ve been running an online store for a while, you probably already know that getting a customer to buy from you once is just the beginning. The real growth happens when those customers come back again…and again…and again.
Think about your own shopping habits for a second. When you find a product you like—whether it’s your favourite coffee beans, a skincare cream, or pet food—you don’t want to search for it every single time you run out. You just want to reorder it quickly and get on with your day.
That’s where the Buy Again for WooCommerce plugin steps in like a loyal store assistant. It puts a convenient “Buy Again” button right in your customers’ accounts, letting them reorder their past purchases instantly—either individual items or their entire order—with just one click.
The result? Faster checkout for customers, higher satisfaction, and a noticeable boost in your store’s repeat sales.
In this guide, we’ll explore why repeat orders are essential, what makes the Buy Again for WooCommerce plugin so useful, how to set it up, and how to use it strategically to turn casual shoppers into loyal fans.
Why Repeat Orders Matter in eCommerce
Before we get into the nuts and bolts of the plugin, let’s talk about why repeat orders are worth your attention.
Many store owners focus heavily on attracting new customers, and while that’s important, it’s not the most profitable strategy in the long run.
1. Customer Retention is More Profitable
According to research from Bain & Company, increasing customer retention rates by just 5% can increase profits by 25% to 95%. Why? Because repeat customers are more valuable over time:
- They already trust you, so you don’t have to convince them to buy.
- They’re more likely to buy premium products or bigger quantities.
- They often spend 67% more per purchase compared to new customers.
2. It Costs Less to Retain Customers
The Harvard Business Review reports that acquiring a new customer is anywhere from 5 to 25 times more expensive than keeping an existing one. That’s money you could be reinvesting in improving your store.
3. Loyal Customers Spread the Word
Repeat customers are more likely to recommend your store to friends and family. That means more sales for you without spending a penny on ads.
4. How Simplifying Reorders Boosts Loyalty
If you make reordering simple, customers are more likely to stick with you instead of wandering off to a competitor’s website. The fewer steps between “I want this again” and “Order confirmed,” the better.
What is the Buy Again for WooCommerce Plugin?
The Buy Again for WooCommerce plugin is designed to remove the friction from repeat purchases.
It adds a convenient “Buy Again” button to your customers’ account pages and order history, allowing them to instantly reorder products they’ve purchased before—either individually or as a complete order.
Here’s how it works in practice:
- The customer logs into their account.
- They see their list of past orders.
- Each order has a “Buy Again” button next to it.
- With one click, the products are added to their cart.
- The customer checks out in seconds.
Why This Integration is Seamless
- No technical expertise required: It works right out of the box with WooCommerce.
- Clean, user-friendly interface: The button blends perfectly into your store’s design.
- Works on any device: Desktop, tablet, or mobile—your customers can reorder anywhere.
Who Will Benefit Most?
While any online store can benefit, it’s especially powerful for:
- Grocery stores with recurring weekly or monthly orders.
- Skincare, beauty, and personal care brands.
- Pet supply stores for food, treats, and accessories.
- Healthcare and supplement brands.
- Office supply stores with repeat bulk orders.
Key Features of Buy Again for WooCommerce
This plugin isn’t just about adding a button—it’s about creating a smoother customer journey. Here are the features that make it stand out:
1. One-Click Reorder Button
Eliminate the hassle of finding products again. One click, and items are back in the cart.
2. Reorder Single Products or Entire Past Orders
Flexibility matters. Some customers want the same order; others may only need one item. This plugin caters to both preferences.
3. Customizable Button Text and Placement
Make it your own. Change “Buy Again” to “Reorder Now,” “Get It Again,” or whatever fits your brand’s voice. Position it where it’s most visible.
4. Mobile-Optimised
Shopping on a phone? No problem—the button is responsive and easy to use on any screen size.
5. Minimal Setup Required
You don’t need coding skills or hours of configuration. Install, tweak the settings, and you’re ready to go.
How to Install and Set Up the Plugin
Getting started takes minutes, not hours.
Step 1: Install the Plugin
- Go to your WordPress dashboard.
- Click Plugins > Add New.
- Search for “Buy Again for WooCommerce” or upload the plugin file if purchased from a marketplace.
- Click Install Now and Activate.
Step 2: Configure Settings
1. General Settings
- Enable Buy Again – Check this box to display the “Buy Again” section in the customer’s My Account page.
- Order Status for Buy Again – By default, products from orders with Processing or Completed status will appear in the Buy Again table. You can add other statuses if needed.
- Same Product in Cart Behaviour – When a customer adds a Buy Again product that’s already in their cart, the quantity will update by default. If you prefer the product to appear as a new line item instead, adjust this setting.
2. Messages
- If a logged-in customer has purchased a product before, a “Previously Purchased” notice will appear on that product’s page.
- You can hide this notice or customise its text in the settings.
3. Display Settings- Buy Again for WooCommerce
Buy Again Table
You can fully customise what appears in the Buy Again table:
- Products Per Page – Choose how many products to display per page.
- Add to Cart Button Location – Decide where the button should appear.
- Buy Now Button Location – Choose where this button should appear.
- Product Filters – Show/hide options like:
- Product filter dropdown
- Search by product name
- Search by product category
- Filter by date
- Columns to Show or Hide – Choose to display or hide:
- Product thumbnail
- Product title
- Product description
- Purchased quantity count & order count
- Last purchased order date
- Product price
- Stock count
- Product quantity field
- Action buttons
- Out-of-Stock Products – Hide them from the table if you wish.
Cart Page
- Show Buy Again products (like related products) in the cart page by enabling this option.
Order Details Page
- Hide the quantity field if needed.
Buy Again Tag Customisation
- Show a “Buy Again” tag on shop pages and single product pages.
- Customise the tag’s background colour, text colour, and position.
4. Advanced Settings- Buy Again for WooCommerce
Restriction Settings
- Limit Buy Again to specific products or categories.
- Restrict the feature to specific users or user roles.
Buy Again Table Settings
- Change the product display order (by Last Order or Product Name).
- Customise product image dimensions.
Slug Settings
- The default Buy Again page URL is yoursite.com/buy-again.
- Change the My Account Page Menu Slug to customise the URL.
5. Email Settings
- Send reminder emails to customers about products they’ve previously purchased.
- Customise the content and frequency of these emails.
Also Read: Ultimate Guide to WooCommerce Ajax Product Filter Plugins for Seamless Navigation
6. Localisation
- Translate or change the labels displayed to customers in the Buy Again section.
7. Shortcodes- Buy Again for WooCommerce
- Display a customer’s previously purchased products anywhere on your site by using a shortcode.
Also Read: Ultimate WooCommerce Badge Management Plugins Guide
Best Practices for Using the Plugin to Boost Sales
Installing the plugin is only the first step. Here’s how to maximise its potential:
1. Place the Button in High-Visibility Areas
Put it where customers naturally look—on the order history page, under purchased products, and even in order confirmation emails.
2. Use Email Marketing to Drive Reorders
Send targeted reminders when customers are likely to need a refill. For example:
“Your last coffee bean order was 3 weeks ago—time for a refill? Click below to reorder instantly.”
3. Pair with Loyalty Programs
Reward points or offer discounts for repeat orders placed through the button.
4. Offer Time-Sensitive Discounts
Encourage quicker reorders with offers like: “Reorder within 10 days and get 15% off.”
5. Combine with Subscription Models
If you also offer subscriptions, this plugin can be a flexible alternative for customers who prefer ordering as needed.
Real-World Use Cases
To help you visualise its impact, here are a few examples:
- Grocery Store: A customer who buys a weekly pack of vegetables can reorder the same pack in seconds.
- Skincare Brand: Customers can reorder their moisturiser before it runs out, avoiding last-minute panic.
- Pet Supply Store: Pet owners can quickly reorder food, treats, or grooming supplies without searching.
- Office Supplies: A company can reorder printer ink and paper in bulk without repeating the entire checkout process.
Benefits of Using Buy Again for WooCommerce
The benefits go beyond convenience:
- Better User Experience: Happier customers are more likely to return.
- Higher Conversion Rates: One-click actions remove barriers to purchase.
- Reduced Cart Abandonment: The faster the checkout, the fewer drop-offs.
- Increased Average Lifetime Value: Loyal customers spend more over time.
- Brand Loyalty: You become the go-to store for easy, hassle-free reorders.
Why Buy Again for WooCommerce is a Must-Have
The Buy Again for WooCommerce plugin might seem like a small addition, but the impact on your sales and customer satisfaction can be huge. By giving customers a fast, easy way to reorder their favourite products, you’re not just making their lives easier—you’re also encouraging them to stick with your brand.
Whether you sell coffee, skincare, groceries, pet products, or office supplies, this plugin can become one of your most valuable tools for boosting repeat business.
If your goal is higher retention, better customer experience, and increased sales without spending a fortune on marketing, installing this plugin is a smart move.
Set it up today, spread the word to your customers, and watch your repeat orders start rolling in.
Interesting Reads:
Top 10 WooCommerce Custom Order Status Plugins for Better Workflow & Order Tracking
How to Let Customers Choose Delivery Dates and Time Slots in WooCommerce
