Online Communities
Varun Dubey
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13 min read
Mastodon for Your Brand Community: Should You Federate (And How)?
Threads federation, Ghost native ActivityPub, and GoToSocial changed the calculus for brand Mastodon presence in 2026. Here is a practical decision framework covering managed hosting, self-hosting resource requirements, content norms, and common pitfalls.
Varun Dubey
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·
13 min read