Updated March 6, 2026. Every order a customer places tells you something. Their browsing patterns, purchase frequency, average spend, and product preferences all add up to a story. The better you read that story, the more you can personalize their experience, identify your VIP buyers, and give your support team the context they need to help faster.
WooCommerce stores basic order data out of the box. But it does not give you a clear picture of customer history. You cannot see a timeline of every interaction, track browsing behavior, or segment customers by lifetime value without extra tools.
That is where customer history plugins come in. These tools pull together purchase records, page views, cart activity, and support interactions into a single view. Store owners use them to send targeted offers, flag high-value customers, and make data-driven decisions about inventory and marketing.
Why Customer History Tracking Matters
Before we get into the plugins, here is why tracking customer history is worth your time and budget.
Personalization That Converts
When you know what a customer bought last month, you can recommend related products. If someone buys running shoes, you can suggest socks, insoles, or a hydration pack. This is not guesswork. It is data-backed selling that increases average order value.
VIP Identification
Not all customers are equal. Some place one order and never return. Others buy every month and spend ten times the average. Customer history plugins help you spot these VIP buyers so you can reward them with exclusive discounts, early access, or loyalty perks.
Better Support
When a customer contacts your support team, the agent should not have to ask “what did you order?” A good customer history view shows every past order, refund, and interaction in one place. Support gets faster and customers feel valued.
Smarter Marketing
Customer history data powers email segmentation, retargeting, and win-back campaigns. You can target customers who have not bought in 90 days, or send a thank-you email after someone makes their fifth purchase. Without history data, you are sending the same message to everyone.
Quick Comparison Table
Here is a side-by-side look at the 10 best WooCommerce customer history plugins covered in this post.
| Plugin | Best For | Price | Link |
|---|---|---|---|
| WooCommerce Customer History | Purchase history and customer profiles | From $79/year | Get it here |
| YITH WooCommerce Recently Viewed Products | Browsing history and recently viewed | From $69.99/year | Get it here |
| Metorik | Advanced analytics and segmentation | From $20/month | metorik.com |
| Glew Analytics | Enterprise-level customer intelligence | Custom pricing | glew.io |
| Jetpack CRM | Built-in CRM with WooCommerce sync | Free core / Paid extensions | jetpackcrm.com |
| WP Fusion | CRM integration and user tracking | From $247/year | wpfusion.com |
| AutomateWoo | Automated follow-ups based on history | From $99/year | automatewoo.com |
| Kissmetrics | Behavioral analytics and funnel tracking | Custom pricing | kissmetrics.io |
| Cusrev (Customer Reviews for WooCommerce) | Review history and social proof | Free / Premium from $49/year | cusrev.com |
| HubSpot for WooCommerce | Full CRM with marketing automation | Free CRM / Paid marketing tools | hubspot.com |
1. WooCommerce Customer History (Official)
★★★★★ 4.8/5, Editor’s Rating
This is the official WooCommerce extension for tracking customer purchase history. It comes directly from the WooCommerce marketplace, so you know it plays nicely with your store without compatibility headaches.
The plugin adds a detailed customer profile to your WooCommerce admin. You get a full timeline of every order, including the products purchased, amounts spent, payment methods used, and order statuses. It also calculates lifetime value for each customer, so you can quickly see who your biggest spenders are.
One feature that stands out is the customer search and filtering system. You can search by name, email, or order total. You can filter by date range, product purchased, or number of orders. This makes it easy to find customers who bought a specific item, or who have not ordered in the last 60 days.
The plugin also gives you customer notes. Your team can add internal comments about a customer, which is helpful for support and account management. Everything lives inside WooCommerce, so there is no separate dashboard to log into.
Key features:
- Full purchase history timeline per customer
- Lifetime value calculation
- Customer search and filtering
- Internal customer notes
- Works directly inside WooCommerce admin
- Compatible with WooCommerce Subscriptions
Pricing: Starting at $79/year for a single site license.
Get WooCommerce Customer History
2. YITH WooCommerce Recently Viewed Products
★★★★★ 4.7/5, Editor’s Rating
Customer history is not just about orders. Browsing behavior tells you a lot about what people are interested in, even if they have not bought yet. YITH WooCommerce Recently Viewed Products tracks every product a visitor looks at and displays it in a widget, shortcode, or dedicated page.
This is useful for two reasons. First, it helps customers pick up where they left off. Someone who viewed five products yesterday can come back today and find them all in one place. Second, it gives you data on which products get the most views but the fewest sales. That gap is where you can improve product pages or adjust pricing.
The premium version adds a “recently viewed” section to customer account pages. It also lets you show recently viewed products in email campaigns using compatible email plugins. You can customize the layout, number of products shown, and how long the browsing history is stored.
YITH plugins are known for clean code and good WooCommerce integration. This one is no exception. It works with most themes and does not slow down your site.
Key features:
- Tracks products viewed by each visitor
- Widget, shortcode, and page display options
- Recently viewed section in customer accounts
- Email integration for recently viewed products
- Customizable layout and display settings
- Works for both logged-in and guest users
Pricing: From $69.99/year.
Get YITH WooCommerce Recently Viewed Products
3. Metorik
★★★★☆ 4.6/5, Editor’s Rating
Metorik is a standalone analytics platform built specifically for WooCommerce. It connects to your store via the WooCommerce REST API and pulls in all your order, customer, and product data. The result is a dashboard that goes way beyond what WooCommerce analytics offers out of the box.
For customer history, Metorik gives you a detailed profile for every customer. You can see their full order history, average order value, lifetime spend, products purchased, and even the coupons they have used. The segmentation tool is where Metorik really shines. You can create customer segments based on dozens of criteria: order count, last order date, specific products purchased, geographic location, and more.
Metorik also includes email tools. You can set up automated emails triggered by customer behavior. For example, send a follow-up email 14 days after a first purchase, or a win-back offer to customers who have not ordered in 90 days.
The reporting is excellent. You get cohort analysis, customer lifetime value reports, product performance data, and revenue forecasting. If you want deep analytics without building custom reports, Metorik saves hours of work.
Key features:
- Detailed customer profiles with full order history
- Advanced customer segmentation
- Cohort analysis and lifetime value reports
- Automated email campaigns based on behavior
- Real-time dashboard with revenue tracking
- Export data to CSV at any time
Pricing: Starts at $20/month for stores with up to 100 orders/month. Scales up based on order volume.
4. Glew Analytics
★★★★☆ 4.5/5, Editor’s Rating
Glew is an analytics and business intelligence platform designed for ecommerce. It connects to WooCommerce, Shopify, BigCommerce, and other platforms, so it works well for multi-channel sellers.
The customer history features in Glew are enterprise-grade. You get customer segmentation based on RFM analysis (recency, frequency, monetary value). This means the platform automatically groups your customers into segments like “loyal high spenders,” “at-risk customers,” and “one-time buyers.” You can then target each segment with specific campaigns.
Glew also tracks customer acquisition costs. If you are running ads on Google or Facebook, Glew ties that spend back to individual customers and calculates your true return on ad spend. This is powerful for stores that invest heavily in paid traffic.
The product analytics side is also strong. You can see which products are frequently bought together, which ones have the highest return rates, and which drive the most repeat purchases. All of this feeds into your understanding of customer behavior.
Key features:
- RFM-based customer segmentation
- Customer acquisition cost tracking
- Multi-channel data integration
- Product affinity and cross-sell insights
- Automated reports and alerts
- Revenue attribution by channel
Pricing: Custom pricing based on store size. Free trial available.
5. Jetpack CRM (formerly Zero BS CRM)
★★★★☆ 4.4/5, Editor’s Rating
Jetpack CRM is a free, self-hosted CRM that lives inside your WordPress dashboard. It was originally called Zero BS CRM and was acquired by Automattic (the company behind WordPress.com and WooCommerce). That means it has tight integration with WooCommerce.
When you activate the WooCommerce module, Jetpack CRM automatically creates a contact record for every customer. Each contact shows their full order history, total spend, and transaction log. You can add notes, tasks, and custom fields to any contact.
The CRM also has a basic pipeline feature. You can track leads through stages and see where each potential customer is in the buying process. For stores that do outbound sales or B2B selling, this is useful.
One of the best parts is the quote and invoice system. You can send quotes to customers directly from the CRM. When they accept, it converts to an invoice. All of this links back to the customer record, giving you a complete picture of every interaction.
Key features:
- Auto-sync customers from WooCommerce orders
- Full contact records with order history
- Notes, tasks, and custom fields
- Sales pipeline with stages
- Quotes and invoices
- Self-hosted, so your data stays on your server
Pricing: Free core plugin. Premium extensions (like Mail Campaigns and Advanced Segments) are paid.
6. WP Fusion
★★★★☆ 4.3/5, Editor’s Rating
WP Fusion connects your WordPress site to external CRMs and marketing automation platforms. It supports over 50 CRMs, including ActiveCampaign, HubSpot, Drip, Mailchimp, and Salesforce. The idea is simple: every time something happens on your WooCommerce store, WP Fusion sends that data to your CRM.
When a customer places an order, WP Fusion can tag them in your CRM with the product they bought, the order total, and any custom fields you define. When they log in, view a page, or complete a course (if you use an LMS), WP Fusion tracks that too.
This means your customer history lives in your CRM, where you can build advanced automation sequences around it. For example, you could tag customers who buy product A and automatically send them an email about product B three days later. Or you could restrict content on your site based on CRM tags.
WP Fusion is best for stores that already use a CRM and want to feed WooCommerce data into it. If you do not have a CRM yet, start with Jetpack CRM or Metorik first.
Key features:
- Syncs WooCommerce data to 50+ CRMs
- Auto-tagging based on purchases and behavior
- Tracks logins, page views, and course completions
- Content restriction based on CRM tags
- Works with LearnDash, MemberPress, and other plugins
- Detailed activity log per user
Pricing: From $247/year for a single site.
7. AutomateWoo
★★★★☆ 4.2/5, Editor’s Rating
AutomateWoo is a marketing automation plugin made for WooCommerce. It is now part of the official WooCommerce ecosystem (acquired by Automattic). The plugin lets you create workflows that trigger based on customer behavior and purchase history.
You can build workflows for abandoned cart recovery, post-purchase follow-ups, win-back campaigns, review requests, and more. Each workflow uses triggers, rules, and actions. For example: “When a customer has not ordered in 60 days AND their lifetime spend is over $200, send them a 15% discount code.”
AutomateWoo tracks customer purchase history internally to power these workflows. It knows what each customer bought, when they bought it, how many orders they have placed, and their total spend. You can use all of this data as triggers and conditions.
The plugin also includes a referral program, wishlists, and SMS notifications as add-on features. For stores that want to act on customer history data directly within WooCommerce, AutomateWoo is a solid choice.
Key features:
- Workflow builder with triggers, rules, and actions
- Abandoned cart emails
- Post-purchase follow-up sequences
- Win-back campaigns for inactive customers
- Review request emails
- Built-in referral and wishlist features
Pricing: From $99/year.
8. Kissmetrics
★★★★☆ 4.1/5, Editor’s Rating
Kissmetrics is a behavioral analytics platform that tracks individual users across their entire journey on your site. Unlike Google Analytics, which focuses on sessions and pageviews, Kissmetrics ties every action to a specific person. This makes it perfect for understanding customer history at an individual level.
With the WooCommerce integration, Kissmetrics tracks every step of the buying process: product views, add-to-cart actions, checkout steps, and completed purchases. You can see the exact path each customer took before buying, and identify where potential customers drop off.
The funnel reports are particularly useful. You can build funnels like “visited site > viewed product > added to cart > completed checkout” and see conversion rates at each step. You can also segment these funnels by customer type, traffic source, or any custom property.
Kissmetrics also has a “People” section where you can look up individual customers and see every event they have triggered. This is essentially a complete behavioral history for each person who visits your store.
Key features:
- Person-level tracking across sessions and devices
- Funnel analysis with conversion rates
- Revenue reports tied to specific campaigns
- Cohort analysis for retention tracking
- Individual customer event timelines
- A/B testing tools
Pricing: Custom pricing. Plans start around $299/month for small to mid-size stores.
9. Customer Reviews for WooCommerce (Cusrev)
★★★★☆ 4.0/5, Editor’s Rating
Customer reviews are a form of customer history. Every review a buyer leaves builds a record of their experience with your products. Cusrev (Customer Reviews for WooCommerce) takes the default WooCommerce review system and makes it much more useful.
The plugin sends automated review reminders after purchase. You can customize the timing, email template, and which products get review requests. It also supports photo and video reviews, which carry more weight than text-only reviews.
From a history perspective, Cusrev gives you a view of every review a customer has left. You can see patterns: is this customer consistently happy, or do they frequently leave negative feedback? This helps you identify brand advocates and address problems early.
The plugin also integrates with Google Shopping. Verified purchase reviews from your store can appear as seller ratings in Google Ads and Shopping listings. This builds trust before a potential customer even reaches your site.
Key features:
- Automated review reminder emails
- Photo and video reviews
- Per-customer review history
- Google Shopping integration
- Trust badges for verified buyers
- Review aggregation and Q&A section
Pricing: Free version available. Premium starts at $49/year.
10. HubSpot for WooCommerce
★★★☆☆ 3.9/5, Editor’s Rating
HubSpot is one of the most popular CRM and marketing platforms in the world. The HubSpot for WooCommerce integration (built by MakeWebBetter) syncs your WooCommerce customers, orders, and products with HubSpot CRM.
Once connected, every WooCommerce customer gets a contact record in HubSpot. Their order history, cart activity, and product interests are all visible in the CRM. HubSpot’s timeline view shows every interaction: emails opened, pages visited, forms submitted, and orders placed.
The real power of HubSpot is in its automation and segmentation. You can create smart lists based on customer purchase data. For example, “customers who bought product X in the last 30 days” or “customers with lifetime value over $500.” These lists can trigger automated email sequences, ad audiences, or internal notifications.
HubSpot also includes a live chat widget, chatbot builder, and ticketing system. All of these tie back to the customer record, so every interaction is logged in one place. For stores that want a complete view of customer history across marketing, sales, and support, HubSpot is hard to beat.
Key features:
- Full CRM with contact records and company profiles
- WooCommerce order sync and deal tracking
- Smart lists and segmentation
- Email marketing with personalization tokens
- Live chat, chatbot, and ticketing
- Abandoned cart recovery workflows
Pricing: HubSpot CRM is free. Marketing, sales, and service hubs start at $20/month each. The WooCommerce integration plugin is free.
How to Choose the Right Customer History Plugin
The best plugin depends on what you are trying to accomplish and how big your store is. Here is a simple framework to help you decide.
If you just need purchase history inside WooCommerce: Start with WooCommerce Customer History. It is the simplest solution and does not require any external tools.
If you want to track browsing behavior: Add YITH WooCommerce Recently Viewed Products. It complements purchase history by showing what customers are interested in but have not bought yet.
If you need deep analytics: Metorik or Glew Analytics give you segmentation, cohort analysis, and revenue reports that go far beyond basic history.
If you want a CRM without paying monthly fees: Jetpack CRM is free, self-hosted, and integrates with WooCommerce out of the box.
If you already use a CRM: WP Fusion bridges WooCommerce and your existing CRM, so you do not need to switch tools.
If you want to automate actions based on history: AutomateWoo lets you build workflows triggered by purchase behavior, cart activity, and customer segments.
Final Thoughts
Customer history is one of the most underused assets in a WooCommerce store. Most store owners focus on getting new customers but ignore the data they already have. The plugins in this list help you use that data to sell smarter, support better, and keep customers coming back.
Start with one plugin that solves your biggest need. If you want order history visibility, go with the official WooCommerce extension. If you want browsing data, add YITH Recently Viewed Products. Then layer on analytics or automation tools as your store grows.
The stores that know their customers best are the ones that sell the most. These plugins give you that knowledge.
Related Reading
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