Updated January 18, 2026.
Social networks vary by audience, purpose, and content format. Here’s a 2026 overview of the main types and what they’re best for.
Major types of social networks
- General networks: Broad audiences and mixed content.
- Professional networks: Career‑focused connections.
- Video‑first networks: Short‑form and creator content.
- Community platforms: Interest‑based groups and forums.
How to choose where to focus
- Go where your audience already spends time.
- Match content format to the platform.
- Connect social content back to your owned community.
Final thoughts
Social networks are best used to spark discovery and direct people into deeper community spaces.
