WordPress landing page plugins are tools that let you create custom landing pages within your WordPress site. A landing page is a standalone page built specifically for a marketing or advertising campaign, its job is to convert visitors into leads or customers by pushing them toward one specific action, like filling out a form or making a purchase.
These plugins come with templates and tools that let you build landing pages quickly without touching any code, typically through a drag-and-drop interface, pre-designed templates, and the ability to customize colors, fonts, and images.
Best WordPress Landing Page Plugins
Here are some of the best landing page plugins for WordPress:
1. Elementor Pro
Elementor Pro is the premium version of the popular Elementor page builder. It carries over everything in the free version and adds more advanced features for building complex, sophisticated sites.
With Elementor Pro, you get a wide range of widgets, templates, and blocks for more precise design control, plus a Theme Builder for creating custom headers, footers, and other global templates across your site.
Other key features of Elementor Pro include:
- Advanced form builder with integration to popular email marketing services
- WooCommerce builder for designing custom product pages and category pages
- Custom CSS and code snippets functionality for advanced customization
- Popup builder for creating custom popups and opt-in forms
- Dynamic content functionality for displaying personalized content based on user behavior
It’s a solid pick if you want professional-looking pages without a steep learning curve.
2. Beaver Builder
Beaver Builder is a drag-and-drop builder that skips the default WordPress editor in favor of something more intuitive, no code required.
It ships with a wide range of pre-built templates and modules, plus a live editing mode that shows your changes as you make them.
Other key features of Beaver Builder include:
- Customizable templates and layouts for pages, posts, and custom post types
- A variety of content modules, including text, images, videos, buttons, and more
- A flexible grid system that allows you to create complex layouts with ease
- Full control over styling, including fonts, colors, and backgrounds
- Compatibility with WooCommerce for building custom product pages and category pages
Beginners will find it approachable, and experienced users will find enough depth to build genuinely custom layouts.
3. Divi Builder
Divi Builder, from Elegant Themes, uses a drag-and-drop interface to put together complex layouts fast, backed by a library of pre-made templates and modules you can adapt to your branding.
Other key features of Divi Builder include:
- Inline editing, which allows you to edit text and other elements directly on the page
- Advanced design options, including custom fonts, colors, and backgrounds
- A flexible column and row system that allows you to create complex layouts with ease
- Custom CSS support for advanced customization
- Compatibility with WooCommerce for building custom product pages and category pages
Divi Builder ships as part of the Divi theme (which adds its own theme builder), but works fine on top of any other WordPress theme too.
4. Leadpages
Leadpages is a cloud-based landing page and pop-up builder built specifically to help businesses generate leads through targeted pages, no coding required.
It comes with pre-built templates you can customize to match your brand, using a drag-and-drop interface for building and editing.
Other key features of Leadpages include:
- A/B testing, which allows you to test different variations of your landing pages to see which one performs best
- Lead capture forms and pop-ups to help you capture leads and build your email list
- Analytics and tracking tools to help you measure the performance of your landing pages
- Integration with popular email marketing services and other marketing tools
It scales well from beginner to advanced use, with enough depth for serious lead-gen work.
5. Thrive Architect
Thrive Architect, from Thrive Themes, gives you a drag-and-drop interface for building complex layouts quickly, with a library of pre-made templates and modules you can adapt to your branding.
Other key features of Thrive Architect include:
- Inline editing, which allows you to edit text and other elements directly on the page
- Advanced design options, including custom fonts, colors, and backgrounds
- A flexible column and row system that allows you to create complex layouts with ease
- Custom CSS support for advanced customization
- Integration with popular email marketing services and other marketing tools
It’s built specifically around conversion, useful if lead generation and sales are the main goal for the page.
6. OptimizePress
OptimizePress covers landing pages, sales pages, and membership portals in one platform, aimed at building high-converting pages and funnels quickly.
Its drag-and-drop editor lets you customize pre-built templates, backed by a library of pre-designed buttons, icons, and graphics.
Other key features of OptimizePress include:
- Membership site builder, which allows you to create custom membership portals with protected content and user registration
- A/B testing, which allows you to test different variations of your pages to see which one performs best
- Integration with popular email marketing services and other marketing tools
- Customizable checkout pages for selling products and services online
- Built-in analytics and tracking tools to help you measure the performance of your pages and funnels
Worth a look if you want pages, funnels, and membership content handled by a single plugin.
7. Unbounce
Unbounce is a cloud-based platform for landing pages, pop-ups, and sticky bars, aimed at raising conversion rates and generating more leads.
Its drag-and-drop editor and library of templates make it easy to build a page from scratch or adapt an existing design to your brand.
Other key features of Unbounce include:
- A/B testing, which allows you to test different variations of your landing pages to see which one performs best
- Dynamic text replacement, which allows you to personalize your landing pages based on the user’s search query or other parameters
- Integration with popular email marketing services and other marketing tools
- Built-in analytics and tracking tools to help you measure the performance of your landing pages and campaigns
Dynamic text replacement in particular makes it a strong choice for paid-search landing pages.
8. InstaBuilder
InstaBuilder focuses on landing pages, sales pages, and funnels built quickly, without any coding required.
It uses a drag-and-drop editor over pre-built templates, with a library of ready-made buttons, icons, and graphics to speed things along.
Other key features of InstaBuilder include:
- A/B testing, which allows you to test different variations of your pages to see which one performs best
- Integration with popular email marketing services and other marketing tools
- Customizable checkout pages for selling products and services online
- Built-in analytics and tracking tools to help you measure the performance of your pages and funnels
- Mobile responsiveness, which ensures that your pages look great on all devices
A reasonable option if you want funnels and checkout pages handled without switching between multiple tools.
9. Qards
Qards, from Designmodo, handles landing pages, content pages, and portfolios through a drag-and-drop editor, with a library of buttons, images, and text blocks to build from.
Other key features of Qards include:
- Mobile responsiveness, which ensures that your pages look great on all devices
- Integration with popular email marketing services and other marketing tools
- Customizable typography and color options to match your branding and design preferences
- Built-in analytics and tracking tools to help you measure the performance of your pages and campaigns
- SEO-friendly features to help you optimize your pages for search engines
A solid option if portfolios and content pages matter as much as landing pages themselves.
Conclusion on WordPress Landing Page Plugins
WordPress landing page plugins make it possible to build high-converting pages and funnels without touching code, through drag-and-drop editors, ready-made templates, and customizable elements for landing pages, sales pages, membership portals, and more. Which one fits best depends on your budget and how much control you want over design versus how quickly you need something live.
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